Publications

History of SAARF 1974 - 1999
Download: | Pages 1-13 | Pages 13 - 24 | Pages 25 - 37 |

 Reliability of Response in Readership Research
by Wally Langschmidt (1978)
Download: | Pages 1-31 |  Pages 32-69 | Pages 70-93 | Pages 94-113 | Pages 114-148 |
 

"Dear Reader" - Some readership measurement questions....  and some answers
By Michael Brown (1990)
Download: | Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5&6 | Chapter 7 | Chapter 8&9 | Chapter 10&11 | Chapter 12&13 | Appendices |

"Handbook on Radio & Television Audience Research" by Graham Mytton

Download: | Pages 1-244 |

Know Your Audience: A Practical Guide to Media Research

http://www.audiencedialogue.net/kya.html

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