TECHNICAL REPORT

| Introduction | Methodology | Out of Home Sites | Processing | Respondent Analysis |

| Survey Reliability | Appendix |

 

Table of contents

 

Copyright / Exclusion of claims

 

SAARF Objectives and Business

 

SAARF Management

 

SAARF Councils

 

SAARF OHMS Tendering Process

 

[TOP]

 

 

Introduction

Background

Coverage and Layout of this Technical Report

SAARF Contact Details

 

            [TOP]

 

 

Methodology

The Npodä     

Interviewing   

Sampling        

Universe         

Population estimates              

Response rate 

In-tab sample  

Sample characteristics           

 

            [TOP]

 

 

Out of Home Sites 

Universe of sites                                                      

Site information                                                      

Site checking and verification                                

Site size and type                                                   

Site sample size                                                                    

 

            [TOP]

 

 

Processing  

Travel Data                                                              

Passage data                                                           

Site visibility zones                                                  

Post processing verification                                     

Smoothing board impressions                                            

 

            [TOP]

 

 

Respondent Analysis

Weighting                                                                

Demographics                                                         

SU-LSMs®                                                                 

Reach and frequency                                                              

 

            [TOP]

 

 

Survey Reliability

      Respondent characteristics                                      

     Schedule reliability                                                                  

     

                [TOP]

 

 

 

Appendix

 

·         SAARF OHMS 2006 Placement Questionnaire

 

·         Npodä Self Completion Questionnaire for 2006

 

·         Interviewer’s Instructions for 2006

 

·         Other Leave-behind documents for 2006:

 

­        Quick Instructions

­        Magnetic Reminder Card

 

·         Picture of Npodä and Elepod

 

·         Site Characteristics Capture Form

 

·         Instructions for Capturing Site Characteristics

 

·         Nielsen Out of Home Reach and Frequency Methodology

 

·         SAARF OHMS 2006 Database Layout

 

            [TOP]

 

| Introduction | Methodology | Out of Home Sites | Processing | Respondent Analysis |

| Survey Reliability | Appendix |

 

 

 

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