The latest edition of
the SAARF TRENDS booklet is available from SAARF. It covers the period 2005 –
2009 and gives trend information out of AMPS.
This pocket size booklet
has been designed to be compact and lightweight. In addition to a comprehensive
index, there are also tabs protruding from the side of the book for quick
referencing.
In addition to a general
introductory section, the booklet covers the following:
1 Population statistics
2 Print
3 Radio
4 TV
5 Cinema
6 Internet
7 Outdoor
8 Activities/Services/Shopping/Lifestages
9 The Home
10 FMCG Product Categories
11 SU-LSM™
The section on the SAARF
SU-LSM™ is a write up on the history, current status and information on the size
and main demographics of each group, as well as their media exposure.
In addition to all the
media information, there is useful information on all the products and
activities measured in AMPS over the past 5 years. It gives an indication of the
years in which each of them was measured and where there was a methodological
change.
