This is an index that groups the population according to access to services and other wealth indicators into ten groups, 10 (highest) to 1 (lowest). It is a unique means of segmenting the South African market. It cuts across race and other outmoded techniques of categorising people, and instead groups people according to their living standard using a combination of 29 wealth and access indicators as the basic criteria

Users have expressed their need to segment the upper end of the LSM scale in more detail. In response to this need an extended LSM has been released for the first time in AMPS 2008A. In addition to the 10 LSM groups, LSM 7-10 have been split in half to create “low” and “high” sub-groups.

This index groups people together in terms of the life stages that people normally go through, beginning with single people still living with their parents, through to the mature couples.

SAARF Lifestyles are diverse groups of people each sharing similar behaviour with regard to sporting and other activities. In the latest version of this handy tool, two separate segmentations have been done, one for LSM 1 – 5 and one for LSM 6 – 10. Each have 9 groups but the groups are different.

This is an index that groups people according to their attitudes regarding various statements spanning from advertising through to issues such as crime. There are five Attitude Groups namely the Now Generation, Nation Builders, Distants, Engaged and Global Citizens.