Outdoor

Jan-Jun04 & Mar-Sep05 (2005)

Mar-Sep05 & Feb-Jul06 (2006)

Feb-Jun06 & Feb-Jun07 (2007BA)

Feb-Nov07 (2007AB)

Jul07-Jun08 (2008BA)

Jan-Dec08 (2008AB)

July-Dec 08 & Jan-June 09 (2009BA)

Jan-Dec09 (2009AB)

Jul-Dec09 & Jan-Jun10 (2010BA)

Jan-Dec 2010 (Dec10)

AMPS Universe (Adult Poulation in '000)

30 656

30 903

31 109

31 109

31 303

31 305

31 524

31 524

34,020

34,020

Billboards Ads

000

Yesterday

45.3

43.3

44.9

46.1

45.0

45.0

45.0

43.1

41.0

13,918

40.9

Within Past 7 days

74.3

72.4

73.5

74.6

72.5

72.3

72.5

72.4

70.4

24,052

70.7

Within Past 4 Weeks

86.0

83.9

84.9

85.9

84.0

84.2

84.0

85.0

83.2

28,476

83.7

Ever Seen

96.1

94.7

94.9

95.4

94.3

94.5

94.3

96.2

95.6

32,611

95.9

Store Ads

Yesterday

53.3

51.1

53.9

55.3

54.2

53.9

54.2

55.1

53.7

17,831

52.4

Within Past 7 days

81.7

79.4

81.2

82.0

80.1

79.7

80.1

81.6

80.1

27,234

80.1

Within Past 4 Weeks

90.4

88.5

89.8

90.6

89.4

89.5

89.4

90.5

89.4

30,500

89.7

Ever Seen

96.9

95.7

96.1

96.7

95.4

95.5

95.4

96.7

96.3

32,869

96.6

Bus Shelter Ads

Yesterday

16.1

17.5

19.3

20.2

19.7

19.6

19.7

23.5

21.6

6,781

19.9

Within Past 7 days

33.3

34.3

37.3

39.6

39.0

39.1

39.0

44.5

41.9

13,946

41.0

Within Past 4 Weeks

45.9

46.5

50.4

53.7

53.9

53.9

53.9

57.0

55.9

18,856

55.4

Ever Seen

69.1

68.6

71.0

74.5

73.3

73.6

73.3

75.6

75.2

25,770

75.8

Trailer Ads

Yesterday

13.1

13.4

16.0

18.4

19.0

19.0

19.0

17.1

15.5

5,143

15.1

Within Past 7 days

32.0

31.5

35.5

39.5

40.8

40.9

40.8

40.8

39.3

13,450

39.5

Within Past 4 Weeks

49.2

48.1

52.4

56.4

57.8

57.9

57.8

59.8

58.2

19,667

57.8

Ever Seen

76.8

74.2

76.5

80.2

80.1

80.2

80.1

83.9

83.8

28,657

84.2

AMPS Universe (Adult Poulation in '000)

30 656

30 903

31 109

31 109

31 303

31 305

31 524

31 524

34,020

34,020

Billboards Ads

000

Yesterday

45.3

43.3

44.9

46.1

45.0

45.0

45.0

43.1

41.0

13,918

40.9

Within Past 7 days

74.3

72.4

73.5

74.6

72.5

72.3

72.5

72.4

70.4

24,052

70.7

Within Past 4 Weeks

86.0

83.9

84.9

85.9

84.0

84.2

84.0

85.0

83.2

28,476

83.7

Ever Seen

96.1

94.7

94.9

95.4

94.3

94.5

94.3

96.2

95.6

32,611

95.9

Store Ads

Yesterday

53.3

51.1

53.9

55.3

54.2

53.9

54.2

55.1

53.7

17,831

52.4

Within Past 7 days

81.7

79.4

81.2

82.0

80.1

79.7

80.1

81.6

80.1

27,234

80.1

Within Past 4 Weeks

90.4

88.5

89.8

90.6

89.4

89.5

89.4

90.5

89.4

30,500

89.7

Ever Seen

96.9

95.7

96.1

96.7

95.4

95.5

95.4

96.7

96.3

32,869

96.6

Bus Shelter Ads

Yesterday

16.1

17.5

19.3

20.2

19.7

19.6

19.7

23.5

21.6

6,781

19.9

Within Past 7 days

33.3

34.3

37.3

39.6

39.0

39.1

39.0

44.5

41.9

13,946

41.0

Within Past 4 Weeks

45.9

46.5

50.4

53.7

53.9

53.9

53.9

57.0

55.9

18,856

55.4

Ever Seen

69.1

68.6

71.0

74.5

73.3

73.6

73.3

75.6

75.2

25,770

75.8

Trailer Ads

Yesterday

13.1

13.4

16.0

18.4

19.0

19.0

19.0

17.1

15.5

5,143

15.1

Within Past 7 days

32.0

31.5

35.5

39.5

40.8

40.9

40.8

40.8

39.3

13,450

39.5

Within Past 4 Weeks

49.2

48.1

52.4

56.4

57.8

57.9

57.8

59.8

58.2

19,667

57.8

Ever Seen

76.8

74.2

76.5

80.2

80.1

80.2

80.1

83.9

83.8

28,657

84.2

Taxi Ads

Yesterday

38.1

36.5

40.4

43.1

40.5

40.3

40.5

53.9

51.9

17,594

51.7

Within Past 7 days

62.9

61.2

65.0

66.9

64.9

64.8

64.9

76.0

75.1

25,945

76.3

Within Past 4 Weeks

75.2

73.1

75.9

78.2

76.7

76.6

76.7

84.8

84.1

28,985

85.2

Ever Seen

89.5

87.1

88.3

90.2

88.8

88.5

88.8

94.0

93.6

32,000

94.1

Train Ads

Yesterday

4.2

4.4

5.4

6.2

5.9

5.9

5.9

6.6

5.7

1,940

5.7

Within Past 7 days

10.2

9.7

11.0

12.3

12.3

12.3

12.3

13.7

13.1

4,522

13.3

Within Past 4 Weeks

16.1

15.4

17.1

18.5

18.9

19.1

18.9

21.8

21.2

7,351

21.6

Ever Seen

39.4

37.7

40.4

43.5

40.9

41.0

40.9

49.2

50.1

17,539

51.6

Bus Ads

Yesterday

16.2

16.8

19.1

21.3

21.0

21.4

21.0

24.2

22.4

7,138

21.0

Within Past 7 days

34.2

34.2

38.3

42.2

41.4

41.4

41.4

45.7

44.4

15,306

45.0

Within Past 4 Weeks

48.4

48.5

53.0

57.1

56.5

56.6

56.5

58.6

58.7

20,416

60.0

Ever Seen

70.7

70.8

73.9

77.6

76.7

77.0

76.7

77.8

78.4

27,367

80.4

Truck Ads

Yesterday

26.8

28.4

34.1

37.7

37.9

37.9

37.9

50.6

48.9

16,154

47.5

Within Past 7 days

51.2

51.6

60.0

65.5

63.9

64.0

63.9

76.8

76.5

25,774

75.8

Within Past 4 Weeks

64.8

65.0

72.7

77.4

77.6

77.6

77.6

87.4

86.9

29,513

86.8

Ever Seen

82.8

81.8

86.4

90.0

89.6

89.6

89.6

95.8

95.8

32,623

95.9

Dustbin Ads

Yesterday

20.8

22.5

22.4

23.0

22.4

27.7

26.5

8,731

25.7

Within Past 7 days

38.6

41.5

41.7

42.4

41.7

49.9

48.9

16,658

49.0

Within Past 4 Weeks

49.0

53.0

53.4

53.8

53.4

62.6

62.3

21,396

62.9

Ever Seen

64.5

69.6

70.2

70.3

70.2

77.4

78.6

27,219

80.0