Internet Trends

Mar-Sep05 & Feb-Jul06 (2006)

Feb-Jun06 & Feb-Jun07 (2007A)

Feb-Nov07 (2007AB)

Jul07-Jun08 (2008BA)

Jan-Dec08 (2008AB)

July-Dec 08 & Jan-June 09 (2009BA)

Jan-Dec09 (2009AB)

Jul-Dec09 & Jan-Jun10 (2010BA)

Jan - Dec 2010 (Dec 10)

Jul 2010 - Jun 2011 (Jun 11)

AMPS Universe (Adult Population in '000)

30,903

31,109

31,109

31,303

31,305

31,524

31,524

34,020

34,020

34,020

WWW Accessed:

000

Past 12 Months

—

8.3

9.4

10.3

10.7

12.6

13.4

15.6

18

6,891

20.3

Past 4 Weeks

6.4

7.1

8.1

9.1

9.5

11

11.7

13.4

15.6

6,124

18

Past 7 Days

5.3

6

6.9

7.7

8.1

9.3

9.8

11.1

13.2

5,274

15.5

Yesterday

3.4

3.9

4.6

5.2

5.6

6.4

6.8

7.7

9

3,581

10.5

Place Accessed:

Educational Institution where study

—

1.2

1.3

1.6

1.7

1.8

1.9

2

2.2

802

2.4

Home

3.7

4.2

4.5

4.8

5.7

6.2

7.3

8.5

3,473

10.2

Internet Café

—

1.1

1.2

1.4

1.5

2.1

2.4

2.6

2.8

1,032

3

Office

—

3.4

3.7

4.1

4.2

4.6

4.6

4.5

4.7

1,755

5.2

Elsewhere

—

0.7

0.9

1.1

1.1

1.7

2.1

3.2

4.7

1,728

5.1

Emails Penetration:

Sent/Received e-mail Past 4 Weeks

6.5

7.6

8.5

8.9

9.3

10.3

10.8

11.8

13

4,928

14.5

Used Internet:

Search

—

5.9

7

7.7

8

9.1

9.5

10.9

12

5,408

15.9

Directory Services

—

1

1.3

1.3

1.3

1.4

1.4

1.6

1.8

945

2.8

Games

—

1.1

1.4

1.7

1.7

2.1

2.3

2.6

3.2

2,214

6.5

Gambling

—

0.1

0.1

0.2

0.2

0.2

0.2

0.2

0.3

128

0.4

Dating

—

0.2

0.3

0.4

0.4

0.5

0.6

0.6

0.7

440

1.3

Social Networking

—

—

—

—

—

—

4.2

6.3

8

3,674

10.8

E-mail

—

4.9

5.9

6.4

6.6

7.4

7.9

9.3

10.7

4,533

13.3

Instant Messaging

—

1.6

2.2

2.6

2.7

2.1

1.9

2.3

2.8

2,536

7.5

Chat (Excl Mail/Instant Mess)

—

1.1

1.6

2

2.2

2.4

2.6

3.2

4

2,744

8.1

Music Downloads

—

1.5

1.8

2.1

2.1

2.8

3.1

3.4

4

2,320

6.8

Download a Podcast

—

—

0.2

0.3

0.4

0.3

0.3

0.3

0.4

252

0.7

Shopping

—

0.8

0.9

0.9

0.8

1.2

1.2

1.1

1

508

1.5

Banking

—

2.8

3.1

3.1

3.2

3.6

3.8

3.8

4.1

1,890

5.6

Share Trading

—

0.3

0.3

0.5

0.6

0.7

0.7

0.6

0.6

261

0.8

Research/Obtaining info

—

5.4

6.3

6.9

7

7.3

7.3

8.3

9.3

—

—

Listen Radio on-line

—

0.6

0.7

0.8

0.8

0.9

0.9

0.8

0.8

762

2.2

Watch TV On-line

—

0.2

0.3

0.4

0.3

0.3

0.3

0.3

0.3

159

0.5

Read Magazine/newspaper on-line

—

1.5

1.8

2

2

2.5

2.6

2.5

2.6

1,127

3.3

Obtain Latest News

—

1.4

1.5

1.8

1.8

1.7

1.8

1.8

1.8

982

2.9

Internet Connection at Home

Dail-Up

—

3.3

2.9

2.8

2.9

2.5

2.1

1.5

1

335

1

ADSL

—

1.2

1.8

1.7

1.6

2.6

3.3

3

2.6

898

2.6

ISDN

—

0.3

0.3

0.4

0.5

—

—

—

—

—

Wireless

—

1

1.4

1.4

1.5

1.8

1.5

1.4

1.5

507

1.5

Cellphone/GPRS/Edge

—

0.1

0.2

1.6

2.5

4

3

3.9

5

2,115

6.2