Internet Trends

Mar-Sep05 & Feb-Jul06 (2006)

Feb-Jun06 & Feb-Jun07 (2007A)

Feb-Nov07 (2007AB)

Jul07-Jun08 (2008BA)

Jan-Dec08 (2008AB)

July-Dec 08 & Jan-June 09 (2009BA)

Jan-Dec09 (2009AB)

Jul-Dec09 & Jan-Jun10 (2010BA)

Jan - Dec 2010 (Dec 10)

Jul 2010 - Jun 2011 (Jun 11)

AMPS Universe (Adult Population in '000)

30,903

31,109

31,109

31,303

31,305

31,524

31,524

34,020

34,020

34,020

WWW Accessed:

000

Past 12 Months

8.3

9.4

10.3

10.7

12.6

13.4

15.6

18

6,891

20.3

Past 4 Weeks

6.4

7.1

8.1

9.1

9.5

11

11.7

13.4

15.6

6,124

18

Past 7 Days

5.3

6

6.9

7.7

8.1

9.3

9.8

11.1

13.2

5,274

15.5

Yesterday

3.4

3.9

4.6

5.2

5.6

6.4

6.8

7.7

9

3,581

10.5

Place Accessed:

Educational Institution where study

1.2

1.3

1.6

1.7

1.8

1.9

2

2.2

802

2.4

Home

3.7

4.2

4.5

4.8

5.7

6.2

7.3

8.5

3,473

10.2

Internet Café

1.1

1.2

1.4

1.5

2.1

2.4

2.6

2.8

1,032

3

Office

3.4

3.7

4.1

4.2

4.6

4.6

4.5

4.7

1,755

5.2

Elsewhere

0.7

0.9

1.1

1.1

1.7

2.1

3.2

4.7

1,728

5.1

Emails Penetration:

Sent/Received e-mail Past 4 Weeks

6.5

7.6

8.5

8.9

9.3

10.3

10.8

11.8

13

4,928

14.5

Used Internet:

Search

5.9

7

7.7

8

9.1

9.5

10.9

12

5,408

15.9

Directory Services

1

1.3

1.3

1.3

1.4

1.4

1.6

1.8

945

2.8

Games

1.1

1.4

1.7

1.7

2.1

2.3

2.6

3.2

2,214

6.5

Gambling

0.1

0.1

0.2

0.2

0.2

0.2

0.2

0.3

128

0.4

Dating

0.2

0.3

0.4

0.4

0.5

0.6

0.6

0.7

440

1.3

Social Networking

4.2

6.3

8

3,674

10.8

E-mail

4.9

5.9

6.4

6.6

7.4

7.9

9.3

10.7

4,533

13.3

Instant Messaging

1.6

2.2

2.6

2.7

2.1

1.9

2.3

2.8

2,536

7.5

Chat (Excl Mail/Instant Mess)

1.1

1.6

2

2.2

2.4

2.6

3.2

4

2,744

8.1

Music Downloads

1.5

1.8

2.1

2.1

2.8

3.1

3.4

4

2,320

6.8

Download a Podcast

0.2

0.3

0.4

0.3

0.3

0.3

0.4

252

0.7

Shopping

0.8

0.9

0.9

0.8

1.2

1.2

1.1

1

508

1.5

Banking

2.8

3.1

3.1

3.2

3.6

3.8

3.8

4.1

1,890

5.6

Share Trading

0.3

0.3

0.5

0.6

0.7

0.7

0.6

0.6

261

0.8

Research/Obtaining info

5.4

6.3

6.9

7

7.3

7.3

8.3

9.3

Listen Radio on-line

0.6

0.7

0.8

0.8

0.9

0.9

0.8

0.8

762

2.2

Watch TV On-line

0.2

0.3

0.4

0.3

0.3

0.3

0.3

0.3

159

0.5

Read Magazine/newspaper on-line

1.5

1.8

2

2

2.5

2.6

2.5

2.6

1,127

3.3

Obtain Latest News

1.4

1.5

1.8

1.8

1.7

1.8

1.8

1.8

982

2.9

Internet Connection at Home

Dail-Up

3.3

2.9

2.8

2.9

2.5

2.1

1.5

1

335

1

ADSL

1.2

1.8

1.7

1.6

2.6

3.3

3

2.6

898

2.6

ISDN

0.3

0.3

0.4

0.5

Wireless

1

1.4

1.4

1.5

1.8

1.5

1.4

1.5

507

1.5

Cellphone/GPRS/Edge

0.1

0.2

1.6

2.5

4

3

3.9

5

2,115

6.2