Cinema Trends

Mar-Sep05 & Feb-Jul06 (2006)

Feb-Jun06 & Feb-Jun07 (2007BA)

Feb-Nov07 (2007AB)

Jul07-Jun08 (2008BA)

Jan-Dec08 (2008AB)

July-Dec 08 & Jan-June 09 (2009BA)

Jan-Dec09 (2009AB)

Jul-Dec09 & Jan-Jun10 (2010BA)

Jan - Dec 2010 (Dec 10)

Jul 2010 - Jun 2011 (Jun 2011)

AMPS Universe (Adult Population in '000)

30,903

31,109

31,109

31,303

31,305

31,524

32,498

34,020

34,020

34,020

Cinema

000

Ever

55.8

58.1

55.6

56.2

57.3

55.9

56.2

56.1

19,030

56.9

Up to 7 days

2

1.8

1.6

1.4

1.7

1.7

1.7

1.6

462

1.4

Up to 14 days

3.5

3.5

3.2

3

2.8

3.1

3.2

3.1

2.9

865

2.5

Up to 4 weeks

5.7

5.8

5.6

5.2

5

6

6

6

5.3

1,653

4.9

Up to 6 weeks

6.5

6.6

6.4

6

5.6

6.4

6.7

6.6

6.3

2,030

6.0

Up to 8 weeks

7.3

7.4

7.1

6.9

6.4

7.5

7.8

7.6

7.3

2,372

7.0

Up to 3 months

9.6

10

9.8

9.4

8.7

10

10.5

10.2

10.0

3,409

10.0

Up to 5 months

11.1

11.7

11.5

11.1

10.4

12

12.4

12

11.8

4,020

11.8

Up to 6 months

13.1

13.8

13.7

13.5

12.8

14.2

14.7

14.5

14.4

4,941

14.5

Up to 12 months

16.8

17.5

17.6

17.1

16.6

18.5

19.1

19

19.2

6,692

19.7

Avg 4wk Attendance Over P12M

7.1

7.6

7.7

7.8

7.4

7.5

7.3

7.1

7.0

2,363

6.9