Internet Trends
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ADULTS 16+ YEARS |
ADULTS 15+ YEARS |
|
Jan-Dec03 (2003AB) |
Jul03-Jun04 (2004) |
Jan-Jun04 & Mar-Sep05 (2005) |
Mar-Sep05 & Feb-Jul06 (2006) |
Feb-Jun06 & Feb-Jun07 (2007A) |
Feb-Nov07 (2007AB) |
Jul07-Jun08 (2008BA) |
Jan-Dec08 (2008AB) |
July-Dec 08 & Jan-June 09 (2009BA) |
Jan-Dec 09 (2009AB) |
|
|
AMPS Universe (Adult Poulation in '000) |
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|
|
|
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|
|
|
29,773 |
30,310 |
30,656 |
30,903 |
31,109 |
31,109 |
31,303 |
31,305 |
31, 524 |
32, 498 |
|
|
WWW Accessed: |
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|
|
|
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|
|
|
000 |
|
|
Past 12 Months |
— |
— |
— |
— |
8.3 |
9.4 |
10.3 |
10.7 |
12.6 |
4,339 |
13.4 |
|
Past 4 Weeks |
5.9 |
5.8 |
6 |
6.4 |
7.1 |
8.1 |
9.1 |
9.5 |
11 |
3,810 |
11.7 |
|
Past 7 Days |
4.4 |
4.3 |
4.7 |
5.3 |
6 |
6.9 |
7.7 |
8.1 |
9.3 |
3,170 |
9.8 |
|
Yesterday |
2.6 |
2.7 |
3 |
3.4 |
3.9 |
4.6 |
5.2 |
5.6 |
6.4 |
2,223 |
6.8 |
|
Place Accessed: |
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|
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|
|
|
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|
|
|
|
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Educational Institution where study |
1.1 |
— |
— |
— |
1.2 |
1.3 |
1.6 |
1.7 |
1.8 |
607 |
1.9 |
|
Home |
2.8 |
|
|
|
3.7 |
4.2 |
4.5 |
4.8 |
5.7 |
2,024 |
6.2 |
|
Internet Café |
— |
— |
— |
— |
1.1 |
1.2 |
1.4 |
1.5 |
2.1 |
764 |
2.4 |
|
Office |
2.3 |
— |
— |
— |
3.4 |
3.7 |
4.1 |
4.2 |
4.6 |
1,508 |
4.6 |
|
Elsewhere |
0.6 |
— |
— |
— |
0.7 |
0.9 |
1.1 |
1.1 |
1.7 |
678 |
2.1 |
|
Emails Penetration: |
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|
|
|
|
|
|
|
|
|
|
|
Sent/Received e-mail Past 4 Weeks |
— |
5.7 |
5.9 |
6.5 |
7.6 |
8.5 |
8.9 |
9.3 |
10.3 |
3,506 |
10.8 |
|
Used Internet: |
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|
|
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|
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|
|
|
|
|
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Search |
— |
— |
— |
— |
5.9 |
7 |
7.7 |
8 |
9.1 |
3,082 |
9.5 |
|
Directory Services |
— |
— |
— |
— |
1 |
1.3 |
1.3 |
1.3 |
1.4 |
458 |
1.4 |
|
Games |
— |
— |
— |
— |
1.1 |
1.4 |
1.7 |
1.7 |
2.1 |
737 |
2.3 |
|
Gambling |
— |
— |
— |
— |
0.1 |
0.1 |
0.2 |
0.2 |
0.2 |
71 |
0.2 |
|
Dating |
— |
— |
— |
— |
0.2 |
0.3 |
0.4 |
0.4 |
0.5 |
183 |
0.6 |
|
Social Networking |
— |
— |
— |
— |
— |
— |
— |
— |
— |
1,365 |
4.2 |
|
E-mail |
4.5 |
— |
— |
— |
4.9 |
5.9 |
6.4 |
6.6 |
7.4 |
2,565 |
7.9 |
|
Instant Messaging |
— |
— |
— |
— |
1.6 |
2.2 |
2.6 |
2.7 |
2.1 |
617 |
1.9 |
|
Chat (Excl Mail/Instant Mess) |
0.7 |
— |
— |
— |
1.1 |
1.6 |
2 |
2.2 |
2.4 |
838 |
2.6 |
|
Music Downloads |
— |
— |
— |
— |
1.5 |
1.8 |
2.1 |
2.1 |
2.8 |
1,011 |
3.1 |
|
Download a Podcast |
— |
— |
— |
— |
— |
0.2 |
0.3 |
0.4 |
0.3 |
107 |
0.3 |
|
Shopping |
0.4 |
— |
— |
— |
0.8 |
0.9 |
0.9 |
0.8 |
1.2 |
392 |
1.2 |
|
Banking |
1.9 |
— |
— |
— |
2.8 |
3.1 |
3.1 |
3.2 |
3.6 |
1,222 |
3.8 |
|
Share Trading |
— |
— |
— |
— |
0.3 |
0.3 |
0.5 |
0.6 |
0.7 |
226 |
0.7 |
|
Research/Obtaining info |
3.6 |
— |
— |
— |
5.4 |
6.3 |
6.9 |
7 |
7.3 |
2,357 |
7.3 |
|
Listen Radio on-line |
0.4 |
— |
— |
— |
0.6 |
0.7 |
0.8 |
0.8 |
0.9 |
296 |
0.9 |
|
Watch TV On-line |
— |
— |
— |
— |
0.2 |
0.3 |
0.4 |
0.3 |
0.3 |
112 |
0.3 |
|
Read Magazine/newspaper on-line |
1 |
— |
— |
— |
1.5 |
1.8 |
2 |
2 |
2.5 |
856 |
2.6 |
|
Obtain Latest News |
1.5 |
— |
— |
— |
1.4 |
1.5 |
1.8 |
1.8 |
1.7 |
598 |
1.8 |
|
Internet Connection at Home |
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|
|
|
|
|
Dail-Up |
— |
— |
— |
— |
3.3 |
2.9 |
2.8 |
2.9 |
2.5 |
682 |
2.1 |
|
ADSL |
— |
— |
— |
— |
1.2 |
1.8 |
1.7 |
1.6 |
2.6 |
1,086 |
3.3 |
|
ISDN |
— |
— |
— |
— |
0.3 |
0.3 |
0.4 |
0.5 |
— |
— |
— |
|
Wireless |
— |
— |
— |
— |
1 |
1.4 |
1.4 |
1.5 |
1.8 |
494 |
1.5 |
|
Cellphone/GPRS/Edge |
— |
— |
— |
— |
0.1 |
0.2 |
1.6 |
2.5 |
4 |
965 |
3 |
|
