Segmentation Tools:
SAARF Universal Living Standards
SAARF Life Stages
SAARF Life Styles
SAARF Media Groups Measure
Media Audiences, Products and Brands:
Radio Listening (RAMS)
TV Viewing (TAMS)
Magazine Reading (AMPS)
Newspaper Reading (AMPS)
Cinema Attendance (AMPS)
Out of Home Media (AMPS)
Products and Brands (Branded AMPS) | |
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Please visit
archive.saarf.co.za
for information prior to 2005.
This association applies the ICC/ESOMAR Code. For further
information please go to
www.esomar.org/index.php
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