Cinema Trends

ADULTS 16+ YEARS

ADULTS 15+ YEARS

Jan-Dec03 (2003AB)

Jul03-Jun04 (2004)

Jan-Jun04 & Mar-Sep05 (2005)

Mar-Sep05 & Feb-Jul06 (2006)

Feb-Jun06 & Feb-Jun07 (2007BA)

Feb-Nov07 (2007AB)

Jul07-Jun08 (2008BA)

Jan-Dec08 (2008AB)

July-Dec 08 & Jan-June 09 (2009BA)

Jan-Dec 09 (2009AB)

AMPS Universe (Adult Poulation in '000)

29,773

30,310

30,656

30,903

31,109

31,109

31,303

31,305

31, 524

32, 498

Cinema

000

Ever

55.8

58.1

55.6

56.2

57.3

18,152

55.9

Up to 7 days

2

1.8

1.6

1.4

1.7

568

1.7

Up to 14 days

2.8

2.7

3.1

3.5

3.5

3.2

3

2.8

3.1

1,032

3.2

Up to 4 weeks

5.1

5

5.2

5.7

5.8

5.6

5.2

5

6

1,862

5.7

Up to 6 weeks

5.9

5.8

6

6.5

6.6

6.4

6

5.6

6.4

2,170

6.7

Up to 8 weeks

6.5

6.6

6.8

7.3

7.4

7.1

6.9

6.4

7.5

2,535

7.8

Up to 3 months

8.8

8.6

8.7

9.6

10

9.8

9.4

8.7

10

3,414

10.5

Up to 5 months

10.3

10.1

10.4

11.1

11.7

11.5

11.1

10.4

12

4,018

12.4

Up to 6 months

12.6

12.5

12.7

13.1

13.8

13.7

13.5

12.8

14.2

4,774

14.7

Up to 12 months

17.5

17

16.8

16.8

17.5

17.6

17.1

16.6

18.5

6,205

19.1

Avg 4wk Attendance Over P12M

6.2

6.3

6.5

7.1

7.6

7.7

7.8

7.4

7.5

2,376

7.3


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