TECHNICAL REPORT

Table of contents

Copyright / Exclusion of claims

SAARF Objectives and Business

SAARF Management

SAARF Councils

AMPS®/RAMS® Tendering Process

[TOP]

Introduction

Reports

Coverage and Layout of this Technical Report

SAARF Contact Details

[TOP]

Special Notes

Population Update

Readership

Changes to Publications

Weg Magazine

Maksiman Magazine

Son/Naweek Son Newspapers

GQ

Soul

FINweek

Titles not reported in SAARF AMPS® 2006 (Rolling Average)

Titles only found in the SAARF AMPS® 2006 (6 month) database

Radio Listenership

TV Viewership

Cinema

Financial Services

FMCG (Product) Categories

Language

Age

Community

Province

SAARF Lifestyles

Household Income

[TOP]

Definition of Terms

Average Issue Readership (AIR)

Average Yesterday Audience (Radio)

Average Yesterday Audience (TV)

Community Size

Cosmetic Usage

Internet/World Wide Web

Home Language

Household

Household Income

Household Purchaser

Housewife

Large Item Decision Maker

Level of Education

Lifstages

SAARF Lifestyles

SAARF Media Groups Measure (MGM)

Magisterial District

Metropolitan Area

Occupation

Outdoor

Products (FMCG Categories)

Province

Radio Listening

Readership

Read or Paged through

Rolling 12-month databases

TV Viewing

Women’s Status

[TOP]

Universe and Sample

Universe

Population Update 2006

Projections 2001-2021 (Prof. CJ van Aardt)

Community Size Changes

Trends 1997 to 2000

Tables

[TOP]

Sampling Method

Introduction

Selection of communities

Selection of addresses

Selection of respondents

Disproportional Sampling

Sample and population characteristics

Sample and population table 4

Sample and population tables 5-32

Household size and composition table 33

[TOP]

The Interview

The Interview

Summary of additions

Summary of deletions

[TOP]

Fieldwork and Results

[TOP]

Analysis

Readership

Large Item Decision Makers

Household FMCG category section of the questionnaire

Household Purchasers

Presentation of Results

Weighting

Weight Factors

[TOP]

SAARF Universal Living Standards Measure (SU-LSM®)

Introduction

Development

The SAARF Universal LSM®

Demographics of the 10 SU-LSM® groups

[TOP]

SAARF Lifestyles

Introduction

What are SAARF Lifestyles?

How are SAARF Lifestyles created?

Description of each of the SAARF Lifestyles

Using SAARF Lifestyles

Conclusion

References

[TOP]

 

SAARF Media Groups Measure (SAARF MGM)

Introduction

How was the SAARF Media Groups Measure created?

Description of SAARF MGMs

Using SAARF MGMs in Media Selection

Demographics of the 8 SAARF MGMs

[TOP]

Confidence Limits

Confidence limits

Nomogram

[TOP]

APPENDIX

[TOP]

SAARF AMPS® 2006 Questionnaire

Index to SAARF AMPS® 2006 Questionnaire

SAARF AMPS® 2006 Questionnaire

 

Product Research and Activities Questionnaire - 2006

Index to SAARF Product Research and Activities 2006 Questionnaire

SAARF Product Research and Activities 2006 Questionnaire

Recall cards for SAARF AMPS® 2006

Standard show cards

Mastheads of newspapers, newspaper supplements and magazines

Interviewers Instructions for 2006

SAARF AMPS® 2006 Interviewers Instructions

SAARF RAMS® and Product/Activity Research 2006 Interviewers Instructions

 

Database Layout

| A | C | D | E | F | G | H | I | K | L | M | O | P | R | S | T | U | W |

A

Activities - past 12 months

Activities - past 4 weeks

Activities - FMCG Questionnaire

Age - Detailed

Age - Exact Age

Age - Groups

Appendix - DBSA (Development Bank’s Regions)

Appendix - Occupation - Detailed

Appendix 1 - B3 and B6 Descriptions

Appendix 2 - B7 Descriptions

Appendix - Suburbs

Appliances - Small

Appliances - Large

Areas - DBSA (Development Bank’s Regions)

Areas - DBSA (Development Bank’s Regions) - Appendix

Areas - Metropolitan Area - Groups

Average Issue Readership - Individual publications

Average Issue Readership - Totals

 

C

Camera - still film

Camera - digital

Cellphones

Cinema - Average 4 weeks

Cinema - Detailed

Cinema - Groups

Clothing

Community - Detailed Groups

Community - Groups

Cosmetic Usage - Groups (Females)

Cosmetics - Type

Credit purchases

Crime

D

Decision Maker Weight (Household)

Development Bank Regions (DBSA)

Development Bank Regions (DBSA) - Appendix

Domestic helpers / Household helpers

Durables

Dwelling Type

E

Education - Detailed

Education - Groups

Electricity

Entertainment

F

Film Camera (Still film camera)

Financial Services - Accounts

FMCG  - Branded Questionnaire

Food & Groceries - Toiletries

Furniture

G

Gender

Grocery Shopping

Geyser in home

H

Head of Household

Home Details

Home Improvements

Home Language - Detailed

Home Language (11 Groups)

Home Maintenance

Home Ownership

Home Security System

Home Telephone

Household Accessories

Household Composition

Household Decision Maker Weight

Household helpers / Domestic helpers

Household Income - 8 Groups

Household Income - Detailed Groups

Household Income Earners - Number

Household Purchaser - Men

Household Purchaser - Total

Household Purchaser - Women

Household Purchaser Weight

Household Status

Household Weight

I

Income Earners – Number

Insurance Policies

Internet

K

Kitchen sink

L

Language - Detailed

Language - Home language (11 Groups)

Leisure

Lifestages - Detailed

Lifestages - Groups

Lifestyle Groups (SAARF Lifestyle Groups)

Literacy

Living Standards Measure (LSM®)  (see SAARF Universal LSM®) (2006)

Living Standards Measure (LSM®) (1993 weights)

M

Marital Status

Marital Status - Men

Marital Status - Women

Media Groups Measure  (MGM) - groups

Medical Aid Scheme

Meter Universe

Metropolitan Area - Groups

Metropolitan Area - Suburbs Lists

MGM - Media Groups Measure - groups

M-Net Decoder

M-Net Main Service - reception via decoder

M-Net Subscription

Modes of Transport

Motor Vehicles - Average Kilometres Travelled

Motor Vehicles - Car Battery

Motor Vehicles - Groups

Motor Vehicles - Household

Motor Vehicles - New / Second Hand

Motor Vehicles - Personal

Motor Vehicles - Trips

Motor Vehicles - Type of Vehicle

Motor Vehicles - Tyres - New

Motor Vehicles - Tyres - Retreaded

Motor Vehicles - Vehicle Recovery System

Motor Vehicles - Year of manufacture

Multichoice DStv decoder

Music - Type

O

Occupation

Occupation - Groups

Occupation Detailed - Appendix

Outdoor - No. of kilometres travelled

Outdoor Advertising - Detailed

Outdoor Advertising Groups

P

Personal Income - Detailed Groups

Pets

Population Group

Population Weight

Products - (FMCG) Branded Questionnaire

Province

Purchaser Weight (Household)

R

Radio Services / Stations

Radio sets - number

Readership - Newspapers / Magazines

Readership - Newspapers Supplements - (Daily Newspapers)

Readership - Newspapers Supplements - (Weekly Newspapers)

Readership - Newspapers Supplements - (Group Codes)

Readership - Origin of Copy descriptions

Readership - When last read categories

Retail Store Cards

S

SAARF Lifestyle Groups

SAARF Living Standards Measure - (using 1993 weights)

SAARF Universal Living Standards Measure (SU-LSM®) (2006)

Satellite Subscriptions

Shoes

Shopping Patterns

Shopping Patterns - Purchase Responsibility

Small Electrical Appliances

SMS

Sports

Stock Exchange/Security Exchange

SU-LSM® (2006)

Swimming pool

T

Telephone - Details

Television Services / Stations

Television Sets - Details

Timeshare unit

Toilet Type

Transport - Modes of Transport

Travel

U

Unit Trusts

W

Water

Weight Selection - recommendations

Weights

Women with Children

Work Status - Detailed

Work Status - Men

Work Status - Total

Work Status - Women

Work Telephone

 

 

 

"YOUR WINDOW TO THE WORLD OF RESEARCH"
COPYRIGHT © SAARF 2006 ALL RIGHTS RESERVED


"YOUR WINDOW TO THE WORLD OF RESEARCH"
COPYRIGHT © SAARF 2005 ALL RIGHTS RESERVED
www.saarf.co.za

EXCLUSION OF CLAIMS

Despite all reasonable efforts to ensure accuracy in the assembling of information and data or the compilation thereof, SAARF is unable to warrant the accuracy of the information, data and compilations as contained on its website, as well as contained in any database, electronic report or publication for which it is responsible. Accordingly, no guarantee or representation is given by SAARF as to the accuracy or validity of such information, data or compilations.

Users of its website or any of its databases or electronic reports as well as readers of any SAARF publication are deemed to have waived and renounced all rights to any claim against SAARF, its officers, servants or agents for any loss or damage of any nature whatsoever arising from any use or reliance upon such information, data or compilations.