TECHNICAL REPORT

| Introduction | Special Notes | Definition of Terms | Universe and Sample | Sampling Method |

The Interview | Fieldwork and Results | Analysis | SAARF Universal Living Standards Measure | SAARF Lifestyles | SAARF MGM | Confidence Limits | Appendix | Database Layout |

Table of contents

Copyright / Exclusion of claims

SAARF Objectives

[TOP]

Introduction

[TOP]

Special Notes

[TOP]

Definition of Terms

[TOP]

Universe and Sample

[TOP]

Sampling Method

[TOP]

The Interview

[TOP]

Fieldwork and Results

[TOP]

Analysis

[TOP]

SAARF Universal Living Standards Measure (SU-LSM®)

[TOP]

SAARF Lifestyles

[TOP]

 

SAARF Media Groups Measure (SAARF MGM)

[TOP]

Confidence Limits

[TOP]

Appendix

[TOP]

Questionnaire

Product Research and Activities Questionnaire - 2004

Interests and Activities section of the 2004 Product Questionnaire

Recall cards for SAARF AMPS® 2004

Interviewers Instructions for SAARF AMPS® 2004

Database Layout

| A | C | D | E | F | G | H | I | K | L | M | O | P | R | S | T | U | W |

A

Activities - past 12 months

Activities - past 4 weeks

Activities - FMCG Questionnaire

Age - Detailed

Age - Exact Age

Age - Groups

Appendix - DBSA (Development Bank’s Regions)

Appendix - Occupation - Detailed

Appendix 1 - B3 and B6 Descriptions

Appendix 2 - B7 Descriptions

Appendix -Suburbs  - Cape Town

Appliances  - Small

Appliances - Large

Areas - DBSA (Development Bank’s Regions)

Areas - DBSA (Development Bank’s Regions) - Appendix

Areas - Metropolitan Area - Groups

Average Issue Readership - Individual publications

Average Issue Readership – Totals

 

C

Camera – still film

Camera - digital

Cellphones

Cinema – Average 4 weeks

Cinema - Detailed

Cinema - Groups

Clothing

Community - Detailed Groups

Community - Groups

Cosmetic Usage - Groups (Females)

Cosmetics - Type

Credit purchases

Crime

D

Decision Maker Weight (Household)

Development Bank Regions (DBSA)

Domestic helpers / Household helpers

Durables

Dwelling Type

E

Education - Detailed

Education - Groups

Electricity

F

Film Camera (Still film camera)

Financial Services - Accounts

FMCG  - 1 (Questionnaire)

FMCG  - 2 (Questionnaire)

FMCG – Products  - Usage  - Groups (Ever,Light,Medium,Heavy)

FMCG – Products  - Purchase  - Groups (Ever,Light,Medium,Heavy)

Food & Groceries - Toiletries

Furniture

G

Gender

Grocery Shopping

Geyser in home

H

Head of Household

Home Details

Home Improvements

Home Language  - Detailed

Home Language (11 Groups)

Home Maintenance

Home Ownership

Home Security System

Home Telephone

Household Accessories

Household Composition

Household Decision Maker Weight

Household helpers / Domestic helpers

Household Income - 8 Groups

Household Income - Detailed Groups

Household Income Earners - Number

Household Purchaser - Men

Household Purchaser - Total

Household Purchaser - Women

Household Purchaser Weight

Household Status

Household Weight

I

Income Earners – Number

Insurance Policies

Internet

K

Kitchen sink

L

Language  - Detailed

Language - Home language (11 Groups)

Lifestage - Detailed

Lifestages - Groups

Lifestyle Groups (SAARF Lifestyle Groups)

Literacy

Living Standards Measure (LSM®)  (see SAARF Universal LSM®) (2004)

Living Standards Measure (LSM®) (1993 weights)

M

Marital Status

Marital Status - Men

Marital Status - Women

Media Groups Measure  (MGM) - groups

Medical Aid Scheme

Meter Universe

Metropolitan Area - Groups

Metropolitan Area -Suburbs Lists - Cape Town

MGM - Media Groups Measure - groups

M-Net Decoder

M-Net Main Service - reception via decoder

M-Net Subscription

Modes of Transport

Motor Vehicles - Average Kilometres Travelled

Motor Vehicles - Car Battery

Motor Vehicles - Groups

Motor Vehicles - Household

Motor Vehicles - New / Second Hand

Motor Vehicles - Personal

Motor Vehicles - Trips

Motor Vehicles - Type of Vehicle

Motor Vehicles - Tyres - New

Motor Vehicles - Tyres - Retreaded

Motor Vehicles - Vehicle Recovery System

Motor Vehicles - Year of manufacture

Multichoice DStv decoder

Music - Type

O

Occupation

Occupation - Groups

Occupation Detailed - Appendix

Outdoor  - No. of kilometres travelled

Outdoor Advertising - Detailed

Outdoor Advertising Groups

P

Personal Income - Detailed Groups

Pets

Population Group

Population Weight

Principal Purchaser

Products  - Usage - FMCG - Groups (Ever,Light,Medium,Heavy)

Products  - Purchase - FMCG - Groups (Ever,Light,Medium,Heavy)

Products - 1 Questionnaire

Products - 2 Questionnaire

Province

Purchaser Weight (Household)

R

Radio Services / Stations

Radio sets – number

Readership - Newspapers / Magazines

Readership - Newspapers Supplements - (Daily Newspapers)

Readership - Newspapers Supplements - (Weekly Newspapers)

Readership - Newspapers Supplements - (Group Codes)

Readership - Origin of Copy descriptions

Readership - When last read categories

Retail Store Cards

S

SAARF Lifestyle Groups

SAARF Living Standards Measure - (using 1993 weights)

SAARF Universal Living Standards Measure (SU-LSM®) (2004)

Satellite Subscriptions

Shoes

Shopping Patterns

Shopping Patterns - Purchase Responsibility

Small Electrical Appliances

Stock Exchange/Security Exchange

SU-LSM® (2004)

Swimming pool

T

Telephone - Details

Television Services / Stations

Television Sets - Details

Timeshare unit

Toilet Type

Transport - Modes of Transport

Travel

U

Unit Trusts

W

Water

Weight Selection - recommendations

Weights

Women with Children

Work Status - Detailed

Work Status - Men

Work Status - Total

Work Status - Women

Work Telephone

  

 | A | C | D | E | F | G | H | I | K | L | M | O | P | R | S | T | U | W |

 | Introduction | Special Notes | Definition of Terms | Universe and Sample | Sampling Method |

The Interview | Fieldwork and Results | Analysis | SAARF Universal Living Standards Measure | SAARF Lifestyles | SAARF MGM | Confidence Limits | Appendix | Database Layout |

 


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