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FREE SAARF DATA

AMPS Online (AMPS)

Allows you to access all the AMPS® data from 2008A onwards, and do basic cross-tabulations.

Classic Tables (AMPS)

Static tables that show all AMPS® data by detailed media within each LSM® (SU-LSM 1-4 grouped) from AMPS 2007B onwards (same as the main AMPS CD).

Branded Tables (AMPS)

Static tables that show data for all AMPS products by various demographics (same as Branded AMPS CD).

Trended Media Data (AMPS)

Static tables of trended data for cell phones, cinema, internet access, magazine and newspaper readership and outdoor media.

Radio Listening: Commercial (RAMS)

Static table of trended commercial radio data.

Radio Listening: Community (RAMS)

Static table of trended community radio data.

TAMS Weekly Updates (TAMS)

The SAARF TAMS® Weekly Report consists of the following sections:

· Section 1 contains a breakdown of the Universe and Sample for the reporting week.

· Section 2 consists of news and sporting highlights of the week and a listing of the Top 10 programmes per channel across basic age and language target markets.

· Section 3 provides a summary of daily and weekly patronage and average time spent viewing across all channels within basic age and language target markets.

· Section 4 shows detailed programme information including ratings and share, presented with quarter hour ratings as a backdrop.

· Section 5 provides detailed quarter hour ratings for all channels, across different target markets.

Cume Channel Reach (TAMS)

Static tables that show the daily and weekly samples, as well as the daily, weekly, monthly, bi-annual and annual Cume Reach figures for all channels measured on TAMS. Cume Reach refers to the total audience for a specific period without any duplication of individuals.

· The first table is the National Universe - Individuals 4+ sorted on “Weekly sample" and the second table has the same information sorted on "Channel name”.

· The third table is the National Universe - All Adults sorted on “Weekly sample" and the fourth table has the same information sorted on "Channel name”.

· The fifth table is the Satellite Universe - Individuals 4+ sorted on “Weekly sample" and the sixth table has the same information sorted on "Channel name”.

· The seventh table is the Satellite Universe - All Adults sorted on “Weekly sample" and the eighth table has the same information sorted on "Channel name”.

 
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