Registration Form

SAARF^®TRAINING 2010

^{The SAARF training will
cover the introduction to SAARF and all SAARF research (AMPS^{®,
RAMS® and TAMS®). The SAARF Introductory Training Seminars are not only directed
at new users of the SAARF-series of products, but also at those who feel that
they would benefit from a ‘refresher’.}

PLEASE NOTE:
The training does not teach you how to do planning and is also not a practical
workshop.

The seminars are
presented in Johannesburg, Cape Town and Durban. However, where there is a
demand for the seminars in other centres, such
seminars can be arranged on request. Not more than 20 persons will be enrolled
for each seminar to allow for more interactive communication. Users who are
interested are therefore requested to book early. If the demand justifies it,
additional seminars will be arranged.

The training will
consist of the following:

1.
INTRODUCTION TO SAARF AND SAARF PRODUCTS

1.1 Introduction to
SAARF. What is a Joint Industry Committee (JIC)? How do we operate?

1.2 SAARF Demographic
Research

Why is demographic
research important for SAARF? What are we doing in this regard?

1.3 Margin of error

What is margin of error?
Why should it be allowed for? How do I calculate and apply the margin of error?

1.4 Development Index

1.5 Other SAARF
Activities

· Development and
Validation Research. Local and International liaisons.

· Developments in other African
Countries - What is PAMRO?

2. THE ALL MEDIA AND PRODUCTS
SURVEY (AMPS®)

2.1 The SAARF AMPS®
Survey

· Single Source Data
· Survey Method
· Sample Design and
Weighting
· Data Validation
· Measures/Definitions

2.2 The SAARF AMPS® DS-CAPI
Questionnaire and demonstration

2.3 The SAARF
Self-completion Products and Brands questionnaire

2.4 Information
available

2.5 Guidelines for
Readership Research (given as handout)

3. RADIO AUDIENCE
MEASUREMENT SURVEY (RAMS®)

3.1 The SAARF RAMS®
Diaries

· AMPS® Radio vs RAMS®
· Sample Design and
Weighting
· Fieldwork and
Reporting
· Flooding
· Survey Method
· Measures/Definitions

3.2 How to Calculate
Radio Market Share

3.3 Branded RAMS®

3.4 Information
Available

3.5 Guidelines for
Television Research (given as handout)

4. TELEVISION AUDIENCE
MEASUREMENT SURVEYS (TAMS®)

4.1 The SAARF TAMS®
Meter Panel

· SAARF TAMS® Panel
· Set Events
· People Events
· How it Works
· History
· Measurement
· Sample Design and
Weighting
· Audience Measurement

4.2 TAMS® Universe

4.3 Information
Available

4.4 Guidelines for Radio
Research (given as handout)

Cost:
R1 325 (incl VAT) per person.

Price includes a
Koskin Zip-folder containing the course notes, the latest SAARF Trends booklet
and a SAARF Segmentation CD.
Refreshments and
light lunch will be provided.

REGISTRATION
FORM

SAARF TRAINING 2010

SAARF’s training seminar will be conducted in Johannesburg, Cape Town and
Durban. (See dates below).

The workshop will cover the following:

Ø INTRODUCTION TO SAARF^{® AND}SAARF^®RESEARCH
^{Ø THE ALL MEDIA AND PRODUCTS SURVEY (AMPS®)

Ø RADIO AUDIENCE MEASUREMENT SURVEY (RAMS®)}

Ø TELEVISION AUDIENCE MEASUREMENT SURVEY (TAMS®)

PLEASE NOTE:
The
training does not teach you how to do planning and is also not a practical
workshop.

Please complete the following information for invoicing purposes:

Contact Person:
Company Name:
Postal Address:
Suburb/Town:
Postal Code:
Company VAT No:
Telephone & Code:
Fax Number:
E-mail Address:

NAMES OF DELEGATES:

1.
2.
3.
4.
5.
6.

JHB -
Wednesday, 13 October 2010 @ 09:00
- 16:30

Venue: 54 Queens
Road,
Bryanston

Cost: R1 325 (incl VAT) per person.

In terms of amendments to the VAT legislation, your company will not
be entitled to claim a refund of the VAT paid unless your VAT registration
number is reflected on our TAX invoices. Therefore, please supply your VAT
registration number.

On receipt
of your registration, an invoice will be emailed to you with the
necessary banking details. Kindly fax proof of payment to 0866 353
487 to confirm your booking.

Payment and Cancellations
Payment must be made at least 7
days before attending the seminar.
Cancellations will only be accepted up to 5 days
prior to the seminar date otherwise full payment will be forfeited.

For further
information, contact SAARF’s offices on (011) 463 5340 or email saarf@saarf.co.za.}