SAARF TEEN RAMS

               STATION AUDIENCE - PAST 7 DAYS

(Large Urban, 13-15 years old)

100% = 1 035 000

The table below gives the latest "Past 7 day" audience figures for commercial radio stations from SAARF TEEN RAMS.

Over and above the thousands of listeners and percentages of the large urban teenage 13-15 year old population for each radio station, the table also indicates the range (both in percentages and thousands) in which the true audience figure lies, with a statistical certainty of 95% .

Let us look at an example:

5FM - 146,000 past 7 day listeners, i.e. 14.1% of large urban teens (13-15yrs TEEN RAMS - Jul-Dec 2008).

The table indicates that there is a range of plus or minus 1.96%; and plus or minus 20,000 listeners. This means that we can be 95% certain that the true (audience) value of 5FM lies somewhere in the range (14.1% - 1.96% to 14.1% + 1.96%, that is, 12.14% to 16.06%) or (146 000 - 20 000 to 146 000 + 20 000, that is, 126 000 to 166 000 listeners).                                                            

TEEN RAMS 2008 *

(13-15yrs)

%

± %

'000

14.1

1.96

146

0.4

0.36

4

5.9

1.33

61

6.0

1.34

62

6.1

1.35

63

8.3

1.56

85

15.5

2.04

160

3.0

0.96

31

0.3

0.31

3

0.3

0.31

3

0.1

0.18

1

0.4

0.36

4

6.4

1.38

66

7.2

1.46

75

4.1

1.12

43

3.6

1.05

38

5.0

1.23

51

7.1

1.45

74

14.4

1.98

149

1.7

0.73

18

1.5

0.69

16

23.8

2.40

246

7.4

1.48

77

0.1

0.18

1

1.4

0.66

14

1.0

0.56

10

1.3

0.64

13

1.0

0.56

11

1.0

0.56

10

0.6

0.44

6

0.1

0.18

1

3.3

1.01

34

1.4

0.66

14

0.6

0.44

6

3.8

1.08

39

1.5

0.69

16

15.2

2.02

157

10.7

1.74

110

26.6

2.49

275

91.8

1.55

950

*NOTE: Figures reflect large urban only

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