SAARF RAMS^® TECHNICAL REPORT 2009

 

 

Table of Contents

Copyright

Exclusion of Claims

SAARF Objectives and Business

SAARF Management

SAARF Councils

SAARF Contact Details

 

Introduction

 

Definition of Terms

 

 

• Universe

• Population Update

• Population and Universe Tables

 

The SAARF RAMS^® Sample

 

• Introduction

• Selection of Addresses

• Selection of Respondents

• Substitution

• Disproportional Sampling

• Sample and Population: RAMS^® April 2009 – Release 1

     

Survey Technique

 

• Methodology

• Respondent Briefing

• Illiterate Respondents

• The SAARF RAMS^® Radio Diary Format

 

Sample Weighting

 

Reporting Format

 

SAARF RAMS^® Database

 

• Quarter Hour Audiences

• Nett Audiences

• Average Quarter Audiences

• Gross Audiences

• Multiple Day Audiences

 

Reliability of Estimates

 

Criteria for the Reporting of Individual Stations

 

Fieldwork Period

 

List of Radio Stations

 

• Commercial/Public Broadcast Stations

• Community Stations

 

Appendix A: RAMS^® Diary January – June 2009

 

Appendix B: Interviewer Instructions January – June 2009

 

Appendix C: Sample Weight Factors 2008B

 

 

"YOUR WINDOW TO THE WORLD OF RESEARCH"
COPYRIGHT © SAARF 2007 ALL RIGHTS RESERVED