RAMS^®TECHNICAL REPORT

Table of Contents

Copyright and Exclusion of Claims

SAARF Objectives and Business

SAARF Councils

Introduction

Definition of Terms

• Community Size
• Home Language
• Household
• Household Income
• Household Purchaser
• Housewife
• Metropolitan Area
• Province
• SAARF Universal Living Standards Measure (SU-LSM^®)

Universe

• Exclusions
• Population Update
• Community Size Changes
• Population and Universe Tables

The SAARF RAMS^® Sample

• Selection of Addresses
• Selection of Respondents
• Substitution
• Disproportional Sampling
• Sample and Population: SAARF RAMS^® Sep - Dec 2007

Survey Technique

• Methodology
• Respondent Briefing
• Illiterate Respondents
• The SAARF RAMS^® Radio Diary Format
• Definition of Radio Listening

Sample Weighting

Processing

• Quarter Hour Audiences
• Nett Audiences
• Average Quarter Audiences
• Gross Audiences
• Multiple Day Audiences

Reporting Format

SAARF RAMS^® Database

Reliability of Estimates

Criteria for the Reporting of Individual Stations

Fieldwork Period

Changes to Broadcast Hours

List of Radio Stations

• Commercial/Public Broadcast Stations
• Community Stations

Appendix A: RAMS^® Diary July-December 2007

Appendix B: Interviewer Instructions July - December 2007

Appendix C: Sample Weights 2007

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