Outdoor
|
Jan-Jun04 & Mar-Sep05 (2005) |
Mar-Sep05 & Feb-Jul06 (2006) |
Feb-Jun06 & Feb-Jun07 (2007BA) |
Feb-Nov07 (2007AB) |
Jul07-Jun08 (2008BA) |
Jan-Dec08 (2008AB) |
July-Dec 08 & Jan-June 09 (2009BA) |
Jan-Dec09 (2009AB) |
Jul-Dec09 & Jan-Jun10 (2010BA) |
Jan-Dec 2010 (Dec10) |
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AMPS Universe (Adult Poulation in '000) |
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30 656 |
30 903 |
31 109 |
31 109 |
31 303 |
31 305 |
31 524 |
31 524 |
34,020 |
34,020 |
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Billboards Ads |
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000 |
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Yesterday |
45.3 |
43.3 |
44.9 |
46.1 |
45.0 |
45.0 |
45.0 |
43.1 |
41.0 |
13,918 |
40.9 |
|
Within Past 7 days |
74.3 |
72.4 |
73.5 |
74.6 |
72.5 |
72.3 |
72.5 |
72.4 |
70.4 |
24,052 |
70.7 |
|
Within Past 4 Weeks |
86.0 |
83.9 |
84.9 |
85.9 |
84.0 |
84.2 |
84.0 |
85.0 |
83.2 |
28,476 |
83.7 |
|
Ever Seen |
96.1 |
94.7 |
94.9 |
95.4 |
94.3 |
94.5 |
94.3 |
96.2 |
95.6 |
32,611 |
95.9 |
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Store Ads |
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Yesterday |
53.3 |
51.1 |
53.9 |
55.3 |
54.2 |
53.9 |
54.2 |
55.1 |
53.7 |
17,831 |
52.4 |
|
Within Past 7 days |
81.7 |
79.4 |
81.2 |
82.0 |
80.1 |
79.7 |
80.1 |
81.6 |
80.1 |
27,234 |
80.1 |
|
Within Past 4 Weeks |
90.4 |
88.5 |
89.8 |
90.6 |
89.4 |
89.5 |
89.4 |
90.5 |
89.4 |
30,500 |
89.7 |
|
Ever Seen |
96.9 |
95.7 |
96.1 |
96.7 |
95.4 |
95.5 |
95.4 |
96.7 |
96.3 |
32,869 |
96.6 |
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Bus Shelter Ads |
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Yesterday |
16.1 |
17.5 |
19.3 |
20.2 |
19.7 |
19.6 |
19.7 |
23.5 |
21.6 |
6,781 |
19.9 |
|
Within Past 7 days |
33.3 |
34.3 |
37.3 |
39.6 |
39.0 |
39.1 |
39.0 |
44.5 |
41.9 |
13,946 |
41.0 |
|
Within Past 4 Weeks |
45.9 |
46.5 |
50.4 |
53.7 |
53.9 |
53.9 |
53.9 |
57.0 |
55.9 |
18,856 |
55.4 |
|
Ever Seen |
69.1 |
68.6 |
71.0 |
74.5 |
73.3 |
73.6 |
73.3 |
75.6 |
75.2 |
25,770 |
75.8 |
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Trailer Ads |
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Yesterday |
13.1 |
13.4 |
16.0 |
18.4 |
19.0 |
19.0 |
19.0 |
17.1 |
15.5 |
5,143 |
15.1 |
|
Within Past 7 days |
32.0 |
31.5 |
35.5 |
39.5 |
40.8 |
40.9 |
40.8 |
40.8 |
39.3 |
13,450 |
39.5 |
|
Within Past 4 Weeks |
49.2 |
48.1 |
52.4 |
56.4 |
57.8 |
57.9 |
57.8 |
59.8 |
58.2 |
19,667 |
57.8 |
|
Ever Seen |
76.8 |
74.2 |
76.5 |
80.2 |
80.1 |
80.2 |
80.1 |
83.9 |
83.8 |
28,657 |
84.2 |
|
AMPS Universe (Adult Poulation in '000) |
|
|
|
|
|
|
|
|
|
|
|
|
30 656 |
30 903 |
31 109 |
31 109 |
31 303 |
31 305 |
31 524 |
31 524 |
34,020 |
34,020 |
|
|
Billboards Ads |
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|
|
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|
000 |
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|
Yesterday |
45.3 |
43.3 |
44.9 |
46.1 |
45.0 |
45.0 |
45.0 |
43.1 |
41.0 |
13,918 |
40.9 |
|
Within Past 7 days |
74.3 |
72.4 |
73.5 |
74.6 |
72.5 |
72.3 |
72.5 |
72.4 |
70.4 |
24,052 |
70.7 |
|
Within Past 4 Weeks |
86.0 |
83.9 |
84.9 |
85.9 |
84.0 |
84.2 |
84.0 |
85.0 |
83.2 |
28,476 |
83.7 |
|
Ever Seen |
96.1 |
94.7 |
94.9 |
95.4 |
94.3 |
94.5 |
94.3 |
96.2 |
95.6 |
32,611 |
95.9 |
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Store Ads |
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Yesterday |
53.3 |
51.1 |
53.9 |
55.3 |
54.2 |
53.9 |
54.2 |
55.1 |
53.7 |
17,831 |
52.4 |
|
Within Past 7 days |
81.7 |
79.4 |
81.2 |
82.0 |
80.1 |
79.7 |
80.1 |
81.6 |
80.1 |
27,234 |
80.1 |
|
Within Past 4 Weeks |
90.4 |
88.5 |
89.8 |
90.6 |
89.4 |
89.5 |
89.4 |
90.5 |
89.4 |
30,500 |
89.7 |
|
Ever Seen |
96.9 |
95.7 |
96.1 |
96.7 |
95.4 |
95.5 |
95.4 |
96.7 |
96.3 |
32,869 |
96.6 |
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Bus Shelter Ads |
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Yesterday |
16.1 |
17.5 |
19.3 |
20.2 |
19.7 |
19.6 |
19.7 |
23.5 |
21.6 |
6,781 |
19.9 |
|
Within Past 7 days |
33.3 |
34.3 |
37.3 |
39.6 |
39.0 |
39.1 |
39.0 |
44.5 |
41.9 |
13,946 |
41.0 |
|
Within Past 4 Weeks |
45.9 |
46.5 |
50.4 |
53.7 |
53.9 |
53.9 |
53.9 |
57.0 |
55.9 |
18,856 |
55.4 |
|
Ever Seen |
69.1 |
68.6 |
71.0 |
74.5 |
73.3 |
73.6 |
73.3 |
75.6 |
75.2 |
25,770 |
75.8 |
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Trailer Ads |
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Yesterday |
13.1 |
13.4 |
16.0 |
18.4 |
19.0 |
19.0 |
19.0 |
17.1 |
15.5 |
5,143 |
15.1 |
|
Within Past 7 days |
32.0 |
31.5 |
35.5 |
39.5 |
40.8 |
40.9 |
40.8 |
40.8 |
39.3 |
13,450 |
39.5 |
|
Within Past 4 Weeks |
49.2 |
48.1 |
52.4 |
56.4 |
57.8 |
57.9 |
57.8 |
59.8 |
58.2 |
19,667 |
57.8 |
|
Ever Seen |
76.8 |
74.2 |
76.5 |
80.2 |
80.1 |
80.2 |
80.1 |
83.9 |
83.8 |
28,657 |
84.2 |
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Taxi Ads |
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Yesterday |
38.1 |
36.5 |
40.4 |
43.1 |
40.5 |
40.3 |
40.5 |
53.9 |
51.9 |
17,594 |
51.7 |
|
Within Past 7 days |
62.9 |
61.2 |
65.0 |
66.9 |
64.9 |
64.8 |
64.9 |
76.0 |
75.1 |
25,945 |
76.3 |
|
Within Past 4 Weeks |
75.2 |
73.1 |
75.9 |
78.2 |
76.7 |
76.6 |
76.7 |
84.8 |
84.1 |
28,985 |
85.2 |
|
Ever Seen |
89.5 |
87.1 |
88.3 |
90.2 |
88.8 |
88.5 |
88.8 |
94.0 |
93.6 |
32,000 |
94.1 |
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Train Ads |
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Yesterday |
4.2 |
4.4 |
5.4 |
6.2 |
5.9 |
5.9 |
5.9 |
6.6 |
5.7 |
1,940 |
5.7 |
|
Within Past 7 days |
10.2 |
9.7 |
11.0 |
12.3 |
12.3 |
12.3 |
12.3 |
13.7 |
13.1 |
4,522 |
13.3 |
|
Within Past 4 Weeks |
16.1 |
15.4 |
17.1 |
18.5 |
18.9 |
19.1 |
18.9 |
21.8 |
21.2 |
7,351 |
21.6 |
|
Ever Seen |
39.4 |
37.7 |
40.4 |
43.5 |
40.9 |
41.0 |
40.9 |
49.2 |
50.1 |
17,539 |
51.6 |
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Bus Ads |
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Yesterday |
16.2 |
16.8 |
19.1 |
21.3 |
21.0 |
21.4 |
21.0 |
24.2 |
22.4 |
7,138 |
21.0 |
|
Within Past 7 days |
34.2 |
34.2 |
38.3 |
42.2 |
41.4 |
41.4 |
41.4 |
45.7 |
44.4 |
15,306 |
45.0 |
|
Within Past 4 Weeks |
48.4 |
48.5 |
53.0 |
57.1 |
56.5 |
56.6 |
56.5 |
58.6 |
58.7 |
20,416 |
60.0 |
|
Ever Seen |
70.7 |
70.8 |
73.9 |
77.6 |
76.7 |
77.0 |
76.7 |
77.8 |
78.4 |
27,367 |
80.4 |
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Truck Ads |
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Yesterday |
26.8 |
28.4 |
34.1 |
37.7 |
37.9 |
37.9 |
37.9 |
50.6 |
48.9 |
16,154 |
47.5 |
|
Within Past 7 days |
51.2 |
51.6 |
60.0 |
65.5 |
63.9 |
64.0 |
63.9 |
76.8 |
76.5 |
25,774 |
75.8 |
|
Within Past 4 Weeks |
64.8 |
65.0 |
72.7 |
77.4 |
77.6 |
77.6 |
77.6 |
87.4 |
86.9 |
29,513 |
86.8 |
|
Ever Seen |
82.8 |
81.8 |
86.4 |
90.0 |
89.6 |
89.6 |
89.6 |
95.8 |
95.8 |
32,623 |
95.9 |
|
Dustbin Ads |
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Yesterday |
− |
− |
20.8 |
22.5 |
22.4 |
23.0 |
22.4 |
27.7 |
26.5 |
8,731 |
25.7 |
|
Within Past 7 days |
− |
− |
38.6 |
41.5 |
41.7 |
42.4 |
41.7 |
49.9 |
48.9 |
16,658 |
49.0 |
|
Within Past 4 Weeks |
− |
− |
49.0 |
53.0 |
53.4 |
53.8 |
53.4 |
62.6 |
62.3 |
21,396 |
62.9 |
|
Ever Seen |
− |
− |
64.5 |
69.6 |
70.2 |
70.3 |
70.2 |
77.4 |
78.6 |
27,219 |
80.0 |
|
