Outdoor
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ADULTS 16+ YEARS |
ADULTS 15+ YEARS |
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Jan-Dec03 (2003AB) |
Jul03-Jun04 (2004) |
Jan-Jun04 & Mar-Sep05 (2005) |
Mar-Sep05 & Feb-Jul06 (2006) |
Feb-Jun06 & Feb-Jun07 (2007BA) |
Feb-Nov07 (2007AB) |
Jul07-Jun08 (2008BA) |
Jan-Dec08 (2008AB) |
July-Dec 08 & Jan-June 09 (2009BA) |
Jan-Dec 09 (2009AB) |
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AMPS Universe (Adult Poulation in '000) |
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29773.0 |
30310.0 |
30656.0 |
30903.0 |
31109.0 |
31109.0 |
31303.0 |
31, 305 |
31, 524 |
32, 498 |
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Billboards Ads |
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000 |
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Yesterday |
− |
− |
45.3 |
43.3 |
44.9 |
46.1 |
45.0 |
45.0 |
45.0 |
14,011 |
43.1 |
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Within Past 7 days |
73.5 |
74.8 |
74.3 |
72.4 |
73.5 |
74.6 |
72.5 |
72.3 |
72.5 |
23,537 |
72.4 |
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Within Past 4 Weeks |
86.6 |
87.0 |
86.0 |
83.9 |
84.9 |
85.9 |
84.0 |
84.2 |
84.0 |
27,629 |
85.0 |
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Ever Seen |
96.2 |
96.5 |
96.1 |
94.7 |
94.9 |
95.4 |
94.3 |
94.5 |
94.3 |
31,269 |
96.2 |
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Store Ads |
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Yesterday |
− |
− |
53.3 |
51.1 |
53.9 |
55.3 |
54.2 |
53.9 |
54.2 |
17, 916 |
55.1 |
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Within Past 7 days |
81.0 |
82.5 |
81.7 |
79.4 |
81.2 |
82.0 |
80.1 |
79.7 |
80.1 |
26,512 |
81.6 |
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Within Past 4 Weeks |
91.4 |
91.7 |
90.4 |
88.5 |
89.8 |
90.6 |
89.4 |
89.5 |
89.4 |
29,410 |
90.5 |
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Ever Seen |
97.2 |
97.4 |
96.9 |
95.7 |
96.1 |
96.7 |
95.4 |
95.5 |
95.4 |
31,421 |
96.7 |
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Bus Shelter Ads |
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Yesterday |
− |
− |
16.1 |
17.5 |
19.3 |
20.2 |
19.7 |
19.6 |
19.7 |
7,653 |
23.5 |
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Within Past 7 days |
30.9 |
31.3 |
33.3 |
34.3 |
37.3 |
39.6 |
39.0 |
39.1 |
39.0 |
14,461 |
44.5 |
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Within Past 4 Weeks |
43.2 |
44.2 |
45.9 |
46.5 |
50.4 |
53.7 |
53.9 |
53.9 |
53.9 |
18,521 |
57.0 |
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Ever Seen |
67.7 |
67.4 |
69.1 |
68.6 |
71.0 |
74.5 |
73.3 |
73.6 |
73.3 |
24,565 |
75.6 |
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Trailer Ads |
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Yesterday |
− |
− |
13.1 |
13.4 |
16.0 |
18.4 |
19.0 |
19.0 |
19.0 |
5,556 |
17.1 |
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Within Past 7 days |
30.0 |
30.9 |
32.0 |
31.5 |
35.5 |
39.5 |
40.8 |
40.9 |
40.8 |
13,256 |
40.8 |
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Within Past 4 Weeks |
47.0 |
48.4 |
49.2 |
48.1 |
52.4 |
56.4 |
57.8 |
57.9 |
57.8 |
19,420 |
59.8 |
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Ever Seen |
77.1 |
77.2 |
76.8 |
74.2 |
76.5 |
80.2 |
80.1 |
80.2 |
80.1 |
27,271 |
83.9 |
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Taxi Ads |
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Yesterday |
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38.1 |
36.5 |
40.4 |
43.1 |
40.5 |
40.3 |
40.5 |
17,514 |
53.9 |
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Within Past 7 days |
64.3 |
65.1 |
62.9 |
61.2 |
65.0 |
66.9 |
64.9 |
64.8 |
64.9 |
24,712 |
76.0 |
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Within Past 4 Weeks |
78.9 |
78.1 |
75.2 |
73.1 |
75.9 |
78.2 |
76.7 |
76.6 |
76.7 |
27,571 |
84.8 |
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Ever Seen |
91.1 |
90.8 |
89.5 |
87.1 |
88.3 |
90.2 |
88.8 |
88.5 |
88.8 |
30,549 |
94.0 |
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Train Ads |
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Yesterday |
− |
− |
4.2 |
4.4 |
5.4 |
6.2 |
5.9 |
5.9 |
5.9 |
2,135 |
6.6 |
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Within Past 7 days |
9.8 |
10.1 |
10.2 |
9.7 |
11.0 |
12.3 |
12.3 |
12.3 |
12.3 |
4,447 |
13.7 |
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Within Past 4 Weeks |
15.3 |
16.0 |
16.1 |
15.4 |
17.1 |
18.5 |
18.9 |
19.1 |
18.9 |
7,092 |
21.8 |
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Ever Seen |
37.0 |
37.9 |
39.4 |
37.7 |
40.4 |
43.5 |
40.9 |
41.0 |
40.9 |
16,000 |
49.2 |
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Bus Ads |
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Yesterday |
− |
− |
16.2 |
16.8 |
19.1 |
21.3 |
21.0 |
21.4 |
21.0 |
7,867 |
24.2 |
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Within Past 7 days |
32.8 |
33.5 |
34.2 |
34.2 |
38.3 |
42.2 |
41.4 |
41.4 |
41.4 |
14,837 |
45.7 |
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Within Past 4 Weeks |
47.9 |
48.1 |
48.4 |
48.5 |
53.0 |
57.1 |
56.5 |
56.6 |
56.5 |
19,060 |
58.6 |
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Ever Seen |
71.5 |
70.5 |
70.7 |
70.8 |
73.9 |
77.6 |
76.7 |
77.0 |
76.7 |
25,299 |
77.8 |
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Truck Ads |
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Yesterday |
− |
− |
26.8 |
28.4 |
34.1 |
37.7 |
37.9 |
37.9 |
37.9 |
16,439 |
50.6 |
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Within Past 7 days |
49.9 |
52.4 |
51.2 |
51.6 |
60.0 |
65.5 |
63.9 |
64.0 |
63.9 |
24,958 |
76.8 |
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Within Past 4 Weeks |
66.1 |
67.4 |
64.8 |
65.0 |
72.7 |
77.4 |
77.6 |
77.6 |
77.6 |
28,406 |
87.4 |
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Ever Seen |
85.6 |
85.9 |
82.8 |
81.8 |
86.4 |
90.0 |
89.6 |
89.6 |
89.6 |
31,148 |
95.8 |
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Dustbin Ads |
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Yesterday |
− |
− |
− |
− |
20.8 |
22.5 |
22.4 |
23.0 |
22.4 |
8,992 |
27.7 |
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Within Past 7 days |
− |
− |
− |
− |
38.6 |
41.5 |
41.7 |
42.4 |
41.7 |
16,206 |
49.9 |
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Within Past 4 Weeks |
− |
− |
− |
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49.0 |
53.0 |
53.4 |
53.8 |
53.4 |
20,354 |
62.6 |
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Ever Seen |
− |
− |
− |
− |
64.5 |
69.6 |
70.2 |
70.3 |
70.2 |
25,146 |
77.4 |
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