CHANGES INCORPORATED INTO THE AMPS 2007 QUESTIONNAIRE

Following is a summary of the changes agreed upon in the compilation of the AMPS 2007B questionnaire:

The answer options for question B6 “Origin of copy” have been expanded. The new options are:

SAARF	TOTALS:
Products and Brands Questionnaire – 2007B	Categories: 106
Question Order	Brands: 1435

Products:	Comments	Product Usage / Purchase behaviour:
Cigarettes	Amended brand list	Smoked Yesterday
Coffee - Instant	Amended brand list	Drank Yesterday
Coffee - Ground	Amended brand list	Drank Yesterday
Tea		Drank yesterday
Rooibos tea		Drank yesterday
Hand-held ice creams		Eaten past 7 days
Chocolate bars	Amended brand list	Eaten past 7 days
Chocolate slabs	Amended brand list	Eaten past 7 days
Sweets	Amended brand list	Eaten past 7 days
Yoghurt / Drinking yoghurt	Amended brand list	Eaten past 7 days
Potato chips or similar savory snacks		Eaten past 7 days
Fresh milk		Used past 7 days
Flavoured milk (hot/cold)	Amended brand list	Used past 7 days
Mayonnaise / Salad cream		Used past 7 days
Bath bubbles/oils/salts	Amended brand list	Used past 7 days
Shower gel / body wash	Amended brand list	Used past 7 days
Shaving cream		Used past 7 days
Acne preparations		Used past 7 days
Anti-dandruff shampoo		Used past 7 days
Hair Shampoo	Amended brand list	Used past 7 days
Hair conditioner	Amended brand list	Used past 7 days
Hair styling products	Amended brand list	Used past 7 days
Hand / body cream	Amended brand list	Used past 7 days
Facial products		Used past 7 days
Aerosol deodorant	Amended brand list	Used past 7 days
Non-aerosol deodorant	Amended brand list	Used past 7 days
Fruit juice	Amended brand list	Consumed past 7 days
Fizzy drinks diet		Consumed past 7 days
Fizzy drinks	Amended brand list	Consumed past 7 days
Sports drinks		Consumed past 7 days
Energy/stimulant drinks		Consumed past 7 days
Flavoured Alcoholic beverages		Consumed past 7 days
Liqueur		Consumed past 7 days
Beer		Consumed past 7 days
Sorghum beer		Consumed past 7 days
Wine - not corked		Consumed past 7 days
Corked wine		Consumed past 7 days
Sparkling wine		Consumed past 7 days
Fortified wine		Consumed past 7 days
Brandy		Consumed past 7 days
White spirits		Consumed past 7 days
Rum		Consumed past 7 days
Whisky		Consumed past 7 days
Other spirits		Consumed past 7 days
Icing sugar		Used past 4 weeks
Instant Pasta		Used past 4 weeks
Iced Tea	Amended brand list	Consumed past 4 weeks
Condensed/evaporated milk	Amended brand list	Used past 4 weeks
Razor blades		Used past 4 weeks
Indigestion remedies		Used past 4 weeks
Laxatives		Taken past 4 weeks
Throat/sinus remedies		Taken past 4 weeks
Flu remedies		Taken past 4 weeks
Headache pills/powders	Category wording expanded to include capsules	Taken past 4 weeks
Hair colourants		Used past 6 months
Mineral water	Amended brand list	Bought past 7 days
Milk powder	Amended brand list	Bought past 7 days
Wet cat food (tinned/pouched)	Amended brand list	Bought past 7 days
Dry cat food	Amended brand list	Bought past 7 days
Wet dog food (tinned/pouched)	Amended brand list	Bought past 7 days
Dry dog food	Amended brand list	Bought past 7 days
Vitamins / Supplements	Amended brand list	Bought past 4 weeks
Baby food		Bought past 4 weeks
Infant cereal	One brand variant - wording amended	Bought past 4 weeks
Infant formulae		Bought past 4 weeks
Disposable nappies		Bought past 4 weeks
Toilet cleaners (bottles/cans)		Bought past 4 weeks
Toilet cleaners (blocks)		Bought past 4 weeks
Toilet Paper		Bought past 4 weeks
Liquid household cleaners		Bought past 4 weeks
Air freshener		Bought past 4 weeks
Dishwashing liquid/powder/tablets	Category wording expanded to include tablets	Bought past 4 weeks
Spreads	Examples in question expanded. Amended brand list	Bought past 4 weeks
Chocolates assorted		Bought past 4 weeks
Creamers	Amended brand list	Bought past 4 weeks
Sugar		Bought past 4 weeks
Soup		Bought past 4 weeks
Stock cubes/powder		Bought past 4 weeks
Pasta		Bought past 4 weeks
Frozen vegetables		Bought past 4 weeks
Frozen potatoes		Bought past 4 weeks
Ice cream tubs		Bought past 4 weeks
Savoury biscuits	Amended brand list	Bought past 4 weeks
Biscuits (not rusks or savoury biscuits)	Amended brand list	Bought past 4 weeks
Ready-to-eat cereals		Bought past 4 weeks
Porridge that you cook		Bought past 4 weeks
Margarine/butter in a brick		Bought past 4 weeks
Margarine/butter in a tub		Bought past 4 weeks
Cheese		Bought past 4 weeks
Long-life milk		Bought past 4 weeks
Mealie meal		Bought past 4 weeks
Rice	Amended brand list	Bought past 4 weeks
Toilet soap		Bought past 4 weeks
Toothpaste		Bought past 4 weeks
Washing powder		Bought past 4 weeks
Fabric softener		Bought past 4 weeks
Batteries		Bought past 4 weeks
Insecticides		Bought past 4 weeks
Household Polish	New Product Category	Bought past 4 weeks
Sanitary pads		Bought past 4 weeks
Tampons		Bought past 4 weeks
Herb / spice bottles		Bought past 6 months
Toothbrushes		Bought past 6 months
Healing Ointment	New Product Category	Bought past 6 months
Household Paint	New Product Category	Bought past 6 months
Spoons of sugar		Used Yesterday

CHANGES INCORPORATED INTO THE AMPS 2007B QUESTIONNAIRE