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CHANGES INCORPORATED INTO THE AMPS 2007A QUESTIONNAIREFollowing is a summary of the changes agreed upon in the compilation of the AMPS 2007 questionnaire: 1. MEDIA 1.1 Print New Titles:
Deleted Titles:
Changed Frequency:
Changed Titles:
Moved to Supplements (previously measured as weekly magazines):
There are now 3 different “Son” publications in the WESTERN CAPE:
For all other provinces, “Son” is published once a week on a Friday (Afrikaans). Daily Newspaper supplements New Supplements:
Deleted Supplements:
Changed Titles:
Weekly Newspaper Supplements New Supplements:
Changed Titles:
1.2 TV Equipment The word “terrestrial” has been replaced with “non-satellite” throughout the section. The question about paying of an M-Net subscription has been expanded to emphasise that it is a separate subscription in the region of R200 that allows the subscriber access to the full non-satellite service from M-Net and/or CSN. “Multichoice DStv decoder” has been changed to “DStv Satellite decoder”. The question about the type of DStv Satellite decoder now includes a “Standard DStv decoder” option. The question about various subscription satellite channels has been removed from the questionnaire and replaced with a new question to determine whether the household pays a “Full DStv service” or a “Compact DStv service” subscription. 1.3 Electronic Media Television The list of DStv channels has been reduced to only reflect the commercial channels plus an option for “Other DStv channels”. Radio The list of radio stations has been updated to reflect that of the Radio Diary (See Section 3). Star Radio has been added to the AMPS CAPI questionnaire - this is a radio station that broadcasts at selected taxi ranks across the country. In-store radio stations have been deleted from the survey. 1.4 Internet The introduction has been expanded to explain that the questions that follow relate to the respondents personal Internet usage and that the Internet can be accessed using a computer or a cellular phone. “Download a Podcast” had been included under “Internet Activities”. 2. PRODUCTS/SERVICES 2.1 Motor Vehicles Two questions have been included to determine the petrol/diesel brands purchased. The first question asks where the respondent last put in petrol/diesel and the second asks where the respondent most often puts in petrol/diesel. 2.2 Your Home The list of makes of cell phones has been updated to include “BENQ Siemens”, and “Virgin Mobile” has been included as a new cellular network. 2.3 Activities The majority of the questions in this section have been moved to the activity section in the self-completion questionnaire. The following activities have remained in the AMPS 2007 questionnaire:
2.4 Financial Services The introduction has been expanded to reassure respondents that the information that they provide will be treated with the strictest confidence. The following changes have been made to the list of financial services respondents personally have or make use of:
The following institutions have been added to the list of financial institutions for the various financial services:
and People’s Bank and Standard Charter Bank/20 Twenty have been deleted. The three questions asking about how accounts are accessed (telephone, Internet and cellphone) have been combined into one question. Access through ATM’s, the branch and mobile branches/mobile ATM’s have been included as options. The question asking which financial services have been opened in the past 12 months has been adapted to be less specific. It now simply asks whether the respondent has opened any account in the past 12 months. The two questions asking about type of credit and debit cards have been combined into one question and now include cheque cards. The question asking whether the respondent’s retail store card has a credit facility has been deleted. “Household contents”, “Motor vehicle”, “Home owners” and “Personal accident plan” have been included as examples of short term insurance. The question asking about with which companies respondents have insurance policies has been replaced with two questions – one focusing on long term policies/insurance/products/services and the other focusing on short term insurance. Each of these has its own show card indicating the relevant companies. The question asking which policies have been taken out in the past 12 months has been adapted to be less specific and has also been replaced by two questions – one focussing on long term policies/insurance/ products/services and the other on short term policies. These questions simply ask whether any long/short term policies/insurance/products/services have been taken out in the past 12 months. 2.5 Furniture / Appliances The list of stores where furniture and/or appliances are purchased has been updated. Ackermans, Pick ‘n Pay Family Store, Pick ‘n Pay Mini Market and Woolworths were added to the list. Glicks was deleted. A new question to determine which electronic devices (e.g. Computer games, Car TV, iPOD etc) the respondent personally owns or has access to has been included in the questionnaire. If the respondent owns or has access to an iPOD, iRiver, MP3 player, PSP, Sony Diskman, Sony Playstation, Walkman/Portable CD player, they are further asked how much time per week they normally spend listening to music on these electronic devices. 2.6 Food and Groceries The list of stores from which food and groceries can be purchased has been updated. “Boxer Superstore” has been added to the list of stores. 2.7 Clothing / Shoes The list of stores at which clothing can be bought has been updated. “Topics” has been deleted. “Temptations” has been included in the list for woman’s inner items. 2.8 Lifestage This section has been adapted to ascertain whether the respondent is the primary purchase decision maker for any children under the age of 21. 2.9 Durables “Dishwasher” has been changed to “Dishwashing machine”. “Personal desktop computer” and “personal laptop computer” have been listed separately. “Home Theatre System” has been added to the list of durables. The list of stores at which large appliances can be bought has been updated. Glicks has been deleted. A new question has been included to determine the type of television set purchased if they purchased a new TV in the past 12 months. 2.10 Personal Data The age group options for the people living in the household have been expanded to allow for 4 adult age categories (16-24, 25-34, 35-49 and 50+). The first two income brackets (R1 - R199 and R200 - R299) for household and personal income have been collapsed into one bracket (R1 - R299). 3. RADIO 3.1 PUBLIC BROADCAST/COMMERCIAL STATIONS: Name changes:
3.2 COMMUNITY RADIO STATIONS: 3.2.1 MPUMALANGA
3.2.2 LIMPOPO
3.2.3 NORTH-WEST
3.2.4 GAUTENG: New stations:
Name changes:
3.2.5 FREE STATE: Name changes:
Name changes:
3.2.7 WESTERN CAPE: New stations: Name changes: 3.2.8 EASTERN CAPE: New stations: Name changes: 3.2.9 KWAZULU-NATAL: New stations: Name changes: RADIO [U-FM] (Radio Maritzburg) 4. PRODUCT RESEARCH AND ACTIVITIES QUESTIONNAIRE 4.1 PRODUCT RESEARCH: In total, 106 categories are surveyed. Three new Product Categories are included: 4.2 INTERESTS AND ACTIVITIES: New Activities: Moved from AMPS Questionnaire into Activities Section: (Replaces “dine out in a restaurant, not for business” in Activities section) (Replaces “Attend a stokvel/syndicate/society” in Activities Section) The following new questions, on Luxury Purchases, have been added: An additional question has been added to the Fast Food Section to establish the number of people for whom fast food was purchased at the last visit to a fast food outlet. 4.3 ATTITUDES: A new section with a battery of 96 Attitudinal Statements on topical South African issues has been incorporated for the first time.
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