CHANGES INCORPORATED INTO THE AMPS 2008A QUESTIONNAIRE

Following is a summary of the changes agreed upon in the compilation of the AMPS 2008A questionnaire:

1. MEDIA

The definition of “read or paged through” has been changed to emphasise that it includes any of the separate parts, sections or supplements which may come with a publication.

New Titles:

Deleted Titles:

Changed Frequency:

Changed Titles:

In instances where a publication has both an English and Afrikaans version, the decision was made to follow the Audit Bureau of Circulation’s guidelines when determining whether these publications should be measured separately or together. This decision impacts on AMPS 2008A in the following three ways:

1. When the English and Afrikaans versions of a publication have an identical masthead, carry the same advertising and the editorial content is shared, the English and Afrikaans version will be measured on one shufflecard showing a single masthead. Such publications include:

• FINWEEK
• tvplus
• Longevity
• Sports Illustrated
• VISI
• avocado

2. When the English and Afrikaans versions of a publication have different mastheads, but carry the same advertising and the editorial content is shared, the English and Afrikaans versions will be measured on one shufflecard showing both versions’ mastheads. Such publications include:

• ZOO WEEKLY/ZOO WEEKLIKS
• Dish/Skottel (DStv Guide/Gids)
• Edgars Club/Edgars Klub
• go!/Weg! (previously measured separately)
• home/tuis (previously measured separately)
• ideas (Woman’s Value)/idees (dit)
• topCar/topMotor (previously measured separately)
• Drive Out/WegRY (WegRY is new – Drive Out was previously measured separately)
• YOU Pulse/HUISgenoot Pols

3. When the English and Afrikaans versions of a publication have different mastheads and the editorial content is shared (all or partly), but they carry different advertising, the English and Afrikaans versions will be measured on their own separate shufflecards. Such publications include:

• magic (M-Net TV guide) and m (M-Net TV-gids) (previously measured on one shufflecard)
• YOU and HUISgenoot
• people and mense

Question B7 (When Last supplements were read) previously asked respondents about daily, weekly and fortnightly supplements separately, with each frequency for each newspaper having its own show card. All supplements for each newspaper irrespective of its publishing frequency are now asked together and are depicted on a single show card.

The “When Last” list no longer appears at the bottom of each supplement’s show card but can now be found on the left hand facing page alongside each show card. A further change to be noted is that the day(s) of publication for each supplement have been printed below the masthead.

Monthly supplements are being measured for the first time.

New Supplements:

Deleted Supplements:

Bi-weekly Newspaper Supplements

New Supplements:

New Supplements:

Deleted Supplements:

The TV Equipment and Electronic Media sections have been joined to form one section named “Electronic Media”.

The questions on M-Net/DStv decoder(s) and subscription(s) have been revised and replaced with three new questions:

• Which Pay-TV service(s) (this includes various DStv options, M-Net and a prompt for “Other”) the respondent has in his/her home
• Which decoder(s) (this includes DStv, M-Net, Vivid and a prompt for “Other”) are currently IN USE in the household
• DStv interactive channels used/viewed

The question obtaining TV stations/channels viewed “Yesterday” has been expanded into 3 questions. First it is established which TV stations/channels were viewed on a selected weekday (in the past 7 days). Then the respondent is asked which TV stations/channels were viewed last Saturday and last Sunday.

The TV station/channel list has been extensively reworked to only include commercial channels on DStv, Vivid (new for 2008A) and “Other TV Viewing” (i.e. terrestrial TV, M-Net, CSN and other free-to-air channels). Non-commercial channels on DStv and Vivid are recorded as “Other DStv channels” and “Other Vivid Channels”.

DStv’s SuperSport 1, 2 and 3 channels are listed separately with a fourth option for “Other SuperSport Channels”. It further describes that SuperSport 1 broadcasts mainly rugby and golf, SuperSport 2 broadcasts mainly cricket and motorsport and SuperSport 3 broadcasts soccer.

Soweto TV is a new community TV channel that is measured for the first time and is available through normal terrestrial broadcast as well as DStv.

The viewing of taped TV programmes and hired/hotel/flat/bought videos/DVDs are no longer measured.

The list of radio stations has been updated to reflect that of the Radio Diary.

The option for “Other Radio Stations via DStv/Satellite” has been deleted. All stations listened to that are not listed are stated under “Other”.

The options for the type of Internet connection the respondent has at home, if any, has been updated as follows:

• Dial-up (Standard telephone line)
• ISDN
• Cable Broadband (ADSL)
• Wireless Broadband (iBurst, 3G, HSDPA, WiFi)
• Via a Cellphone (WAP, 3G, Edge, GPRS)
• No Internet access at home
• Other (State)

2. PRODUCTS/SERVICES

• The cellphone questions have been moved out of the “Your Home” section and now make up Section E.
• “Palm” has been included under “Make of Cellphone”.
• Four new cellphone activities have been added, namely:
• Enter competitions/vote/make donations via SMS
• Use instant messaging/chat services (e.g. MXit)
• Take photos with your cellphone
• Take video recordings with your cellphone
• And “Send SMSs” has been changed to “Send other SMSs”.

The question regarding the number of trips made in your motor vehicle in the past 7 days to …(work, the shops, other trips, out of town) has been expanded to clarify that each trip in a single direction must be counted separately.

Two questions have been included to determine whether the respondent owns or drives a motorcycle/scooter/moped and if yes, whether the motor is 125cc (or smaller) or bigger than 125cc.

The cellphone questions moved out of this section into its own section.

“Spent money on part-time or correspondence education” has been split into two options, namely “Spent money on correspondence education” and “Spent money on part-time education (not correspondence)”.

A new question that asks which one bank the respondent regards as his/her main bank has been added to this section.

The “Cellphone SMS facility” option in the question asking about ways used to access accounts, has been changed to “Cellphone”.

The question asking about type(s) of debit, credit and cheque cards has been split into two questions - one asking about credit cards and the other asking about debit/cheque cards.

Under “Insurance Companies – Short Term”, “Standard Bank” has been changed to “Standard Bank/Stanbic Insurance”.

The list of stores where furniture and/or appliances are purchased has been updated. “Best Electric”, “Electric Express/Giddy’s Electric Express” and “Savells/Fairdeal (combined store)” have been added.

The question on cameras has been changed to ask about usage in addition to ownership. The “Camera in a mobile/cellphone” has been moved to the cellphone activities question.

The list of stores at which clothing and shoes can be purchased has been updated. “Hang Ten” has been added to the list of stores where clothing can be purchased. “Hang Ten” and “Shoe City” have been added to the list of stores where shoes can be purchased.

“Personal desktop computer in home” has been changed to “Desktop computer in home” and “Personal laptop computer in home” has been changed to “Laptop computer in home (excluding work computers)”.

The list of stores at which large appliances can be bought has been updated. “Best Electric” and “Savells/Fairdeal (combined store)” have been included in the list.

An extra question has been added at the end of the questionnaire to determine the respondent’s willingness to be contacted at a later stage by AGBNielsen Media Research regarding the possible inclusion as a panel member of the Television Audience Measurement Survey (TAMS).

3. RADIO

There are two rotations of the Radio Diary, to accommodate the large number of licensed radio stations. There are 152 licensed stations.

3.1 PUBLIC BROADCAST/COMMERCIAL STATIONS:

• Capricorn FM
• Channel Africa
• M-POWER FM (M-POWER RADIO)
• Radio North West

• 99.2 YFM - previously YFM 99.2
• East Coast Radio (ECR) - previously East Coast Radio
• GAGASI 99.5 - previously GAGASI 99.5 (P4 RADIO DURBAN)
• GOOD HOPE FM - previously Good Hope FM
• HEART 104.9 FM - previously Heart 104.9 (P4 CAPE TOWN 104.9 fm) (P4 Cape Town 104.9fm)
• 94.2 Jacaranda - previously JACARANDA 94.2

3.2 COMMUNITY RADIO STATIONS:

3.2.1 MPUMALANGA

New:

• Standerton Info Radio

Name Change:

• Kriel Info Radio - previously Kriel FM

3.2.2 LIMPOPO

New:

• MAKHADO FM 107.3 FM

Name Changes:

• Greater Lebowakgomo - previously Greater Lebowakgomo
• Community Radio (GLFM 96 MHZ) Community Radio
• MOHODI COMMUNITY RADIO - previously MOHODI COMMUNITY RADIO STATION
• RADIO TURF - previously Radio Turf 103.8 fm
• SEKGOSESE COMMUNITY RADIO - previously Sekgosese Community Radio
• Tubatse Progressive Community - previously TUBATSE PROGRESSIVE
• Radio 93.4 COMMUNITY RADIO
• UNIVEN COMMUNITY RADIO - previously Univen Community Radio

3.2.3 NORTH-WEST

No changes

3.2.4 GAUTENG:

• 1485 Radio Today - previously 1485 Radio Today/ Radio Today/1485
• 90.6FM (VCR FM) - previously 90.6fm Stereo / VCR fm
• ALEX FM - previously ALX FM
• Jozi FM - previously Jozi FM 105.8
• KASIE FM 97.1 - previously Kathorus Community Radio (KASIE FM)
• Radio Rippel 90.5 FM - previously Radio Rippel 90.5 fm
• TUT FM 96.2 (TNG FM) - previously TUT FM 96.2 (Tshwane University of Technology)

3.2.5 FREE STATE:

• Kovsie FM - previously Kovsie FM 97.0

3.2.6 NORTHERN CAPE:

No changes

3.2.7 WESTERN CAPE:

New:

• Eden Fm

3.2.8 EASTERN CAPE:

• Inkonjane fm - previously INKONJANE FM
• Unique FM 90.00 Mhz - previously Radio Unique 90.00 Mhz

3.2.9 KWAZULU-NATAL:

• GNCR 93.6 FM - previously Good News Community Radio (Good News Community Radio) (GNCR) 98 FM
• INANDA FM 88,4 - previously Inanda Community Radio
• Izwi loMzansi 98.0 fm - previously Izwi Lomzansi FM
• Ubuhlebeshowe community radio - previously Zululand fm (Zululand Fm) 97.0

4. PRODUCT RESEARCH AND ACTIVITIES QUESTIONNAIRE

4.1 PRODUCT RESEARCH:

In total, 110 categories are surveyed, and 1432 brands.

Based on Adspend, the category list has been updated to include categories which qualify for inclusion. Categories which do not qualify have been deleted.

Similarly, the brand lists for all categories have been updated to include brands which qualify for inclusion based on Adspend. Brands which do not qualify have been deleted.

Six new Product Categories are included:

• Bread (Purchase past 7 days)
• Slimming Products (Purchase past 4 weeks)
• Antiseptics (Purchase past 4 weeks)
• Instant Meals (Purchase past 4 weeks)
• Cosmetics/Makeup (Purchase past 4 weeks)
• Fresh/Frozen Chickens (Purchase past 4 weeks)

• Icing Sugar
• Stock cubes/powder

• Flavoured Milk bought past 4 weeks - previously used past 7 days.

• Aerosol Deodorant/Anti-perspirant - previously Aerosol Deodorant
• Non-aerosol Deodorant/Antiperspirant - previously Non-aerosol Deodorant
• Wine - Boxes/Jugs - previously Wine - Not Corked
• Wine - Bottles - previously Corked Wine
• Razor Blades/Disposable Blades - previously Razor Blades
• Indigestion Remedies/Antacids - previously Indigestion Remedies
• Infant Cereal/Baby porridge - previously Infant Cereal
• Toilet Blocks/Liquid Refills - previously Toilet Blocks
• Frozen Potatoes/Chips/Wedges - previously Frozen Potatoes
• Insecticides/Repellents - previously Insecticides
• Herb/Spice Bottles/Boxes - previously Herb/Spice Bottles
• Healing Ointment/Spray - previously Healing Ointment

4.2 INTERESTS AND ACTIVITIES:

• Use newspaper educational sections to help with schoolwork
• Visit a library

• Walking/Hiking for sport or exercise - previously Walking/Hiking
• Jogging/Running for sport or exercise - previously Jogging/Running
• Play computer/playstation games - previously Play computer games (e.g. Playstation, X-box, etc.)
• Attend a religious gathering - previously Attend a church /synagogue/ temple/mosque
• Catch up with work after hours - previously Bring work home to complete

The list of music genres in the Music interest question has been updated and expanded.

The question on Performances/Events has been expanded to include “Pop/Rock concerts” (previously Pop concerts) and “Other live concerts” .

In the Fast Food Section, the question on which one fast food outlet was last bought from has been expanded to specify a time frame i.e. “past 4 weeks”.

The list of fast food outlets has been updated to include Fishaways and Roman’s Pizza.

In the section on Crime in South Africa, two additional questions on reporting of crime have been added, for both violent and non-violent crime

A new battery of statements on Smoking, behaviour has been added:

• I have never smoked
• I used to smoke but I stopped smoking
• I stopped smoking but have started again
• I smoke, but intend stopping in the near future
• I smoke and have no intention of stopping

4.3 WEBSITES

A new section on on-line reading is being piloted. In this section, types of Websites as well as specific Websites are listed.

The list of specific Websites numbers 53, most of which are for newspapers and magazines.