CHANGES INCORPORATED INTO THE AMPS 2007 QUESTIONNAIRE

^{CHANGES
INCORPORATED INTO THE AMPS® 2010A (JANUARY – DECEMBER 2010)
Following is a summary of the changes to the contents as agreed upon in the
compilation of AMPS® for 2010A compared to AMPS® 2009B.

1. MEDIA

1.1 Print

New Question:

A question on the thoroughness of reading has been
re-included for 2010. For each publication read in the past 6 months,
respondents are asked how thoroughly the publication is usually read.

New Titles:}

^SoccerWeek	^-	^{weekly newspaper}
^Kuier	^-	^{fortnightly magazine}
^{Move! Parent}	^-	^{monthly magazine}
^{SA RUGBY MAGAZINE}	^-	^{monthly magazine}
^{SL MAGAZINE}	^-	^{monthly magazine}
^{NATIONAL GEOGRAPHIC TRAVELLER SOUTH AFRICA}	^-	^{quarterly magazine}
^{reality by Sanlam}	^-	^{quarterly magazine}

^{Deleted Titles:}

THE WEEKENDER	-	weekly newspaper
Light	-	monthly magazine
REAL SIMPLE SOUTH AFRICA	-	monthly magazine
TOP HUIS	-	alternate monthly magazine
Intimacy	-	alternate monthly magazine

^{Changed Frequency:}

Bicycling

^{monthly magazine,
previously alternate monthly}

^{Newspaper Supplements:}^{Daily Newspaper supplements

New Supplements:}

Die Burger	Weekly	:	^Wheels/Wiele
Daily News	Weekly	:	^{What’s the Bet}

^{Deleted Supplements:}

^{The Citizen}	Weekly	:	^CitiBike
			^{Hammer & Gavel}
^{Daily Dispatch}	Weekly	:	^{School Sport}
^Isolezwe	Weekly	:	^iDiski

^{Changed Frequency:}

Beeld Plus

daily, previously 4-days-a-week

^{Bi-weekly Newspaper Supplements

Deleted Supplements:}

Ilanga

Weekly

^{Ilanga Ezemidlalo}

^{Weekly Newspaper Supplements}^{New Supplements:}

Rapport	Weekly	:	^Boeke
Sunday Sun	Weekly	:	^{Sun Life}

^{Deleted Supplements:}

^{Die Burger (Sat)}	Weekly	:	^JouGeldsake
^{City Press}	Weekly	:	^Gauteng
^UmAfrika	Weekly	:	^{Ezamabhizinisi}
The Weekender	Monthly	:	Wanted

Name Changes:

^Rapport	Weekly	:	^{Doen dit}	^-	^{previously Leef in Gauteng}
			^{My tyd}	^-	^{previously Tyd(skrif)}
			^{Sake 24}	^-	^{previously SakeRapport}
			Sport 24	-	previously Sport
Weekend Argus (Sat)	Weekly	:	Travel 2010	-	previously Travel 2009
Weekend Argus (Sun)	Weekly	:	Travel 2010	-	previously Travel 2009

^{1.2 Electronic Media

Television

The question regarding the household’s ability to receive the main M-Net
channel has been simplified to read “Can your household receive the M-Net
channel?”. The phrase “24 hours per day”, as well as the explanation of what is
meant by the M-Net channel, have been removed. The M-Net logo is shown while the
question is being asked.
A new question has been included to determine whether the respondent’s
household has a separate M-Net decoder currently actively in use.
The wording of the question and read-out options used to establish the means
by which M-Net is received, have been simplified.

The following changes were made to the list of TV stations/channels:

New Channels:}

Ignition

^{Deleted Channels:}

FIN24
Gamez Channel
TellyTrack

^{Name Changes:}

Botswana Television	-	previously Botswana TV
ERT World	-	previously ERT Sat
NDTV 24x7	-	previously NDTV 247
Raitalia (RAI International)	-	previously RAI International
Rhema Television	-	previously Rhema Network
RTPInternacional	-	previously RTPI
Sony Entertainment Television	-	previously Sony Entertainment
TV Globo Internacional	-	previously TV Globo
Vuzu TV	-	previously Vuzu

^{Radio

The list of radio stations has been updated according to the new 2010A
radio diary.
(See 3. RADIO DIARY below)

2. PRODUCTS/SERVICES

2.1 Cellphones

The Cellphone section now precedes the Internet section, enabling internal
CAPI checks on respondents who browse the WAP/Web from their cellphones and do
not claim Internet access.
Apple iPhone has been included on the list of cellphone makes.
Three new cellphone activities have been added, namely: “Listen to the radio
on your cellphone”, “Watch television on your cellphone” and “Read a
newspaper/magazine on your cellphone”.

2.2 Internet

The question regarding Internet bookings now includes a show screen with
types of bookings and respondents are asked for which of those, if any, they
have made a booking over the Internet in the past 12 months. The types of
bookings listed are: cinema/movie tickets, concerts/theatre/live shows and
travel. An option for other types of bookings is also included.
In the list of Internet activities, “E-mail” replaces “Mail” and an option
for “Other” has been added.

2.3 Financial Services

On the list of financial services, savings/transmission account has been
changed to savings account only. ATM card has also been removed from the list.
“Mzansi” now appears before “savings account” and the definition for savings
account specifically excludes Mzansi.

2.4 Food and Groceries

Changes to the list of stores are as follows:
Dis-Chem and Price Club / Friendly Price Club have been added to the list of
stores.
Friendly Shoppe has been removed.
Caltex Star Mart / Star Shop has been expanded to include Fresh Stop.
Friendly 7 Eleven is now listed as 7 Eleven/Friendly 7 Eleven.

2.5 Travel

Questions on travel now refer to travel in South Africa, not Southern Africa.
Seven new questions have been added to determine:
· Which airline(s) were used for trips inside South Africa in the past 12
months.
· How frequently the respondent hires a car when on a business trip.
· How frequently the respondent stays overnight in paid-for accommodation
(e.g. hotel/guest house/bed & breakfast (B&B)/self-catering apartment) when on a
business trip.
· Which destination(s) the respondent visited during his/her holidays.
· What type of accommodation the respondent stayed in during his/her
holidays.
· Which province(s) were visited during the respondent’s holidays.
· When last the respondent travelled outside of South Africa, other than by
air.
The question on the number of weekend trips where the respondent has stayed
in a hotel has been changed. The question now includes both weekend and long
weekend trips where respondents stayed in any paid-for accommodation e.g.
a hotel/guest house/bed & breakfast or self-catering apartment.

2.6 Clothing / Shoes

Meltz and Spitz have been added to the list of clothing stores.
Three new stores have been added to the list of shoe stores namely Meltz,
Spitz and Tekkie Town.
The order of the questions regarding shoes has been changed. The respondent
is first asked whether sports and exercise shoes have been bought, followed by
whether other shoes (excluding sports shoes) have been bought, and finally where
all of these shoes (both sports and other shoes) have been bought. Previously
the “where bought” question was only asked for “non-sports shoes”.

2.7 Personal Data

A new question has been added to establish respondents’ religious
denomination.

3. RADIO DIARY

3.1 Commercial Radio Stations}

^{Classic 102.7}	^{(previously Classic FM 102.7)}
^{iKwekwezi FM}	^{(previously Ikwekwezi FM)}

^{3.2 Community Radio Stations}^Gauteng:

^{101.9 CHAI FM}	^{(previously CHAI FM)}
^{Impact Radio 103 FM}	^{(previously Impact Radio)}
^{Ufm (UNISA Radio)}	^{[previously Ufm (UNISA Radio) 98.9Fm]}
^{Voice of Wits (VOW FM) 90.5}	^{[previously Voice of Wits (VOW) 90.5]}

^Mpumalanga:

^{eMalahleni FM}	^(new)
^{Secunda FM}	^(new)

^{Free State:}

^MedFM	^(new)
^{Motheo FM}	^{(previously MOTHEO FM)}

^Limpopo:

^{Musina FM}	^(new)
^{Botlokwa Community Radio Station}	^{(previously Botlokwa Community Radio Station 89.3FM)}
^{MakhadoFM 107.3}	^{(previously MAKHADO FM 107.3)}
^{Radio Turf}	^{(previously RADIO TURF)}

^{North West:}

^{Bosveld Stereo
107.5fm}

^{(previously Bosveld
Stereo)}

^{KwaZulu-Natal:}

^Hindvani	^{(previously HINDVANI)}
^{SHINE FM}	^{(previously Shine Community Radio)}
^{Vibe 94.7fm}	^{(previously Vibe fm)}

^{Western Cape:}

^{Fine Music Radio 101.3}	^{[previously Fine Music Radio (FMR) 101.3]}
^{ME FM}	^(new)

^{Northern Cape:}

^{Ulwazi FM 88.9}

^{(previously Ulwazi
FM)}

^{Eastern Cape:}

^{Emmanuel Haven FM 88.7}	^{(previously Emmanuel Haven FM)}
^{Kowie FM 99 Dot Zero}	^{(previously Kowie FM)}
^{Lukhanji FM 97.3}	^{(previously Lukhanji Community Radio)}

^{4. PRODUCT RESEARCH AND ACTIVITIES

4.1 Branded Product Category Section

A new category, Cook-in Sauces, has been added to the Past 4 Weeks purchase
section.
The branded Cigarette category has been removed, but the volume question was
retained and inserted into the “smoking” part of the Interests and Activities
section.
The Hairstyling Products category has been expanded to include hair relaxers.
The Fruit Juice category now also includes vegetable juices.
The Canned Fish category has been expanded to “Tinned/Canned Fish”.
The Ready-to-eat Cereals category is now described as “Ready-to-eat/Instant
Cereals”.

The following list incorporates all the product categories for 2010A.}

	^TOTALS:
	^{Categories: 115}
^{Question Order:}	^{Brands: 1 508}
^Products:	^Comments:	^{Product Usage / Purchase:}
^{Coffee - Instant}	^{Amended brand list}	^{Drank yesterday}
^{Coffee - Ground}		^{Drank yesterday}
^{Tea (not Rooibos)}		^{Drank yesterday}
^{Rooibos tea}		^{Drank yesterday}
^{Hand-held ice creams}	^{Amended brand list}	^{Eaten past 7 days}
^{Chocolate bars/Candy-coated chocolate}	^{Amended brand list}	^{Eaten past 7 days}
^{Chocolate slabs}	^{Amended brand list}	^{Eaten past 7 days}
^{Chewing Gum/Bubble Gum}	^{Amended brand list}	^{Eaten past 7 days}
^Sweets	^{Amended brand list}	^{Eaten past 7 days}
^{Yoghurt/Drinking yoghurt}	^{Amended brand list}	^{Eaten past 7 days}
^{Potato chips or similar savoury snacks}		^{Eaten past 7 days}
^{Fresh milk}		^{Used past 7 days}
^{Mayonnaise/Salad cream}		^{Used past 7 days}
^{Bath bubbles/oils/salts}		^{Used past 7 days}
^{Shower gel/body wash}	^{Amended brand list}	^{Used past 7 days}
^{Shaving cream}		^{Used past 7 days}
^{Acne preparations}	^{Amended brand list}	^{Used past 7 days}
^{Anti-dandruff shampoo}		^{Used past 7 days}
^{Hair Shampoo (excl. Anti-dandruff)}	^{Amended brand list}	^{Used past 7 days}
^{Hair conditioner}	^{Amended brand list}	^{Used past 7 days}
^{Hair styling products}	^{Now includes relaxers. Amended brand list}	^{Used past 7 days}
^{Hand / Body cream}	^{Amended brand list}	^{Used past 7 days}
^{Facial products}	^{Amended brand list}	^{Used past 7 days}
^{Aerosol deodorant / Anti-perspirant}	^{Amended brand list}	^{Used past 7 days}
^{Non-aerosol deodorant / Anti-perspirant}	^{Amended brand list}	^{Used past 7 days}
^{Fruit/Vegetable juice}	^{Previously Fruit juice. Amended brand list}	^{Consumed past 7 days}
^{Fizzy drinks - diet}	^{Amended brand list}	^{Consumed past 7 days}
^{Fizzy drinks}	^{Amended brand list}	^{Consumed past 7 days}
^{Sports drinks}		^{Consumed past 7 days}
^{Energy/Stimulant drinks}	^{Amended brand list}	^{Consumed past 7 days}
^{Flavoured Alcoholic beverages}	^{Amended brand list}	^{Consumed past 7 days}
^Liqueur		^{Consumed past 7 days}
^Beer/Draught	^{Amended brand list}	^{Consumed past 7 days}
^{Sorghum beer}		^{Consumed past 7 days}
^{Sparkling wine}		^{Consumed past 7 days}
^{Fortified wine}		^{Consumed past 7 days}
^{Wine - Bottles}	^{Amended brand list}	^{Consumed past 7 days}
^{Wine - Boxes/Jugs}		^{Consumed past 7 days}
^Brandy		^{Consumed past 7 days}
^{White spirits (Cane/Gin/Vodka)}		^{Consumed past 7 days}
^Whisky	^{Amended brand list}	^{Consumed past 7 days}
^Rum	^{Amended brand list}	^{Consumed past 7 days}
^{Other spirits}	^{Amended brand list}	^{Consumed past 7 days}
^{Instant Pasta}		^{Used past 4 weeks}
^{Iced Tea}	^{Amended brand list}	^{Consumed past 4 weeks}
^{Condensed/Evaporated milk}		^{Used past 4 weeks}
^{Razor blades/Disposable razors}	^{Amended brand list}	^{Used past 4 weeks}
^{Indigestion remedies/Antacids}	^{Amended brand list}	^{Taken past 4 weeks}
^Laxatives	^{Amended brand list}	^{Taken past 4 weeks}
^{Throat/sinus remedies}		^{Taken past 4 weeks}
^{Flu remedies}	^{Amended brand list}	^{Taken past 4 weeks}
^{Headache pills/capsules/powders}		^{Taken past 4 weeks}
^{Hair colourants}		^{Used past 6 months}
^{Mineral water}		^{Bought past 7 days}
^{Milk powder}	^{Amended brand list}	^{Bought past 7 days}
^Bread		^{Bought past 7 days}
^{Wet cat food (tinned/pouched)}		^{Bought past 7 days}
^{Dry cat food}		^{Bought past 7 days}
^{Wet dog food (tinned/pouched)}		^{Bought past 7 days}
^{Dry dog food}		^{Bought past 7 days}
^{Vitamins/Supplements}	^{Amended brand list}	^{Bought past 4 weeks}
^{Slimming pills/powder/liquid}	^{Amended brand list}	^{Bought past 4 weeks}
^{Baby food}		^{Bought past 4 weeks}
^{Infant cereal/Baby porridge}		^{Bought past 4 weeks}
^{Infant formulae}	^{Brand names in front of variants removed}	^{Bought past 4 weeks}
^{Disposable nappies}		^{Bought past 4 weeks}
^{Toilet cleaners (bottles/cans)}	^{Amended brand list}	^{Bought past 4 weeks}
^{Toilet Blocks/Liquid Refills}		^{Bought past 4 weeks}
^{Toilet Paper}		^{Bought past 4 weeks}
^{Liquid household cleaners}	^{Amended brand list}	^{Bought past 4 weeks}
^Antiseptics		^{Bought past 4 weeks}
^{Air freshener}		^{Bought past 4 weeks}
^{Dishwashing liquid/powder/tablets}		^{Bought past 4 weeks}
^Spreads		^{Bought past 4 weeks}
^{Chocolates assorted}	^{Amended brand list}	^{Bought past 4 weeks}
^Creamers	^{Amended brand list}	^{Bought past 4 weeks}
^{White sugar}		^{Bought past 4 weeks}
^{Brown Sugar}		^{Bought past 4 weeks}
^{Instant meals}		^{Bought past 4 weeks}
^Soup		^{Bought past 4 weeks}
^Pasta		^{Bought past 4 weeks}
^{Fresh/Frozen Chickens}	^{Amended brand list}	^{Bought past 4 weeks}
^{Frozen vegetables}		^{Bought past 4 weeks}
^{Frozen potatoes/chips/wedges}		^{Bought past 4 weeks}
^{Tinned/Canned fish}	^{Previously Canned fish}	^{Bought past 4 weeks}
^{Ice cream tubs}		^{Bought past 4 weeks}
^{Savoury biscuits}		^{Bought past 4 weeks}
^{Biscuits (not rusks or savoury biscuits)}		^{Bought past 4 weeks}
^{Ready-to-eat/Instant cereals}	^{Previously Ready-to-eat cereals. Amended brand list}	^{Bought past 4 weeks}
^{Porridge that you cook}	^{Amended brand list}	^{Bought past 4 weeks}
^{Margarine/butter - brick}		^{Bought past 4 weeks}
^{Margarine/butter - tub}		^{Bought past 4 weeks}
^{Cheese (types)}		^{Bought past 4 weeks}
^{Long-life milk}		^{Bought past 4 weeks}
^{Flavoured milk (hot/cold)}		^{Bought past 4 weeks}
^{Mealie meal}	^{Amended brand list}	^{Bought past 4 weeks}
^Rice		^{Bought past 4 weeks}
^{Cook-in sauces}	^New	^{Bought past 4 weeks}
^{Toilet soap}		^{Bought past 4 weeks}
^Toothpaste		^{Bought past 4 weeks}
^{Facial Tissues}		^{Bought past 4 weeks}
^{Washing powder}		^{Bought past 4 weeks}
^{Fabric softener}		^{Bought past 4 weeks}
^Batteries		^{Bought past 4 weeks}
^{Insecticides/Repellants}		^{Bought past 4 weeks}
^{Household Polish}		^{Bought past 4 weeks}
^{Cosmetics/Make-up}	^{Amended brand list}	^{Bought past 4 weeks}
^{Sanitary pads}	^{Amended brand list}	^{Bought past 4 weeks}
^Tampons		^{Bought past 4 weeks}
^{Herb/Spice bottles/boxes}		^{Bought past 6 months}
^Toothbrushes		^{Bought past 6 months}
^{Healing Ointment/Sprays}	^{Amended brand list}	^{Bought past 6 months}
^{Household Paint}		^{Bought past 6 months}
^{Spoons of sugar}		^{Used Yesterday}
^{Cigarettes – number of}		^{Smoked Yesterday}

^{4.2 Interests and Activities Section

A question has been added to the section on Smoking. If the respondent is a
smoker, he/she is asked “How many cigarettes did you personally smoke
YESTERDAY?”.
In the activities section, squash has been added to the list of sports.
“Attend a religious gathering” has been expanded to “Attend a
church/synagogue/temple/mosque or other religious service/gathering (excluding
funerals)”.
In the Music section, the option for “other” type of music has been changed
to an “Other (STATE)” option for respondents to mention which other types of
music they are interested in.

4.3 Website Section

The pilot Website Section has been removed from the Product Questionnaire.}