CHANGES INCORPORATED INTO THE AMPS 2007 QUESTIONNAIRE

CHANGES INCORPORATED INTO THE AMPS 2009B QUESTIONNAIRE

^{Following is a summary of the changes to the
contents as agreed upon in the compilation of AMPS® 2009B compared to AMPS®
2009A.

1. MEDIA

1.1 Print
Dual Language Title Publications:

The SAARF Print Council decided to measure each individual publication
separately from AMPS® 2009B. Those publications with combined ABCs, will also
have one combined figure for AMPS® on the database.

The following dual language title publications which were previously combined,
are now measured separately. These separate publications are shown below:}

^{FINWEEK (previously Finance Week)}	^-	^{weekly magazine}
^{FINWEEK (voorheen Finansies & Tegniek)}	^-	^{weekly magazine}
^{tvplus (English)}	^-	^{fortnightly magazine}
^{tvplus (Afrikaans)}	^-	^{fortnightly magazine}
^{dish (DStv guide)}	^-	^{monthly magazine}
^{skottel (DStv-gids)}	^-	^{monthly magazine}
^{Edgars CLUB magazine}	^-	^{monthly magazine}
^{Edgars KLUB tydskrif}	^-	^{monthly magazine}
^{SA GARDEN}	^-	^{monthly magazine}
^{SA TUiN PALEIS}	^-	^{monthly magazine}
^go!	^-	^{monthly magazine}
^Weg!	^-	^{monthly magazine}
^home	^-	^{monthly magazine}
^tuis	^-	^{monthly magazine}
^{ideas (previously Woman’s Value)}	^-	^{monthly magazine}
^{idees (voorheen dit)}	^-	^{monthly magazine}
^{Sports Illustrated South Africa}	^-	^{monthly magazine}
^{Sports Illustrated Suid-Afrika}	^-	^{monthly magazine}
^{Aplus CLUB MAGAZINE}	^-	^{alternate monthly magazine}
^{Aplus KLUBTYDSKRIF}	^-	^{alternate monthly magazine}
^avocado	^-	^{alternate monthly magazine}
^avokado	^-	^{alternate monthly magazine}
^{club (BEST ELECTRIC)}	^-	^{alternate monthly magazine}
^{club (Lewis)}	^-	^{alternate monthly magazine}
^{Drive Out}	^-	^{alternate monthly magazine}
^WegRY	^-	^{alternate monthly magazine}
^{VISI (English)}	^-	^{alternate monthly magazine}
^{VISI (Afrikaans)}	^-	^{alternate monthly magazine}
^{YOU Pulse}	^-	^{quarterly magazine}
^{HUISgenoot Pols}	^-	^{quarterly magazine}

^{^{Expanded Publications:}^{Two previous masthead prompts known as CLUB A and CLUB B
contained various store club magazines within them. Now, these store
publications have also been separated, each with its own masthead prompt. They
are:}}

Barnetts CLUB	monthly magazine	previously in CLUB B
better living (Morkels)	monthly magazine	previously in CLUB A
better living (Russells)	monthly magazine	previously in CLUB A
ELECTRIC EXPRESS CLUB	monthly magazine	previously in CLUB A
Joshua Doore CLUB	monthly magazine	previously in CLUB A
modern living (BRADLOWS)	monthly magazine	previously in CLUB A
PRICE ‘N PRIDE CLUB	monthly magazine	previously in CLUB B
Supreme Club	monthly magazine	previously in CLUB B

New Titles:

^{Son (replaced KAAPSE Son and OOS-Son)}	^-	^{daily newspaper}
^{sondag Son}	^-	^{weekly newspaper}
^{Fresh Living (Pick ‘n Pay)}	^-	^{monthly magazine}
^{SportsClub (Foschini Group Sports Magazine)}	^-	^{monthly magazine}
^HQ	^-	^{alternate monthly magazine}
^Intiem	^-	^{alternate monthly magazine}
^Intimacy	^-	^{alternate monthly magazine}
^{HUISgenoot Tempo}	^-	^{quarterly magazine}
^{diamond (Geen & Richards)*}	^-	^{quarterly magazine}
^{simply family (BEARS/LUBNERS)*}	^-	^{quarterly magazine}
^{CLUB (ELLERINES/FurnCity/SAVELLS} FAIRDEAL/TOWNTALK FURNISHERS)*	^-	^{quarterly magazine}
^{urban (FurnitureCity)*}	^-	^{quarterly magazine}

^{* Note: The 4 furniture stores indicated above
replaced IN HOUSE CLUB

Deleted Titles:}

KAAPSE Son	-	daily newspaper
OOS-Son	-	weekly newspaper
ComputerActive	-	monthly magazine
Enterprise	-	monthly magazine
Men’s Health BESTLIFE	-	monthly magazine
Y mag	-	monthly magazine
Men’s Health Living	-	alternate monthly magazine
THREADS & crafts	-	alternate monthly magazine
IN HOUSE CLUB**	-	quarterly magazine

^{**Note:
IN HOUSE CLUB has been
replaced by the 4 furniture stores indicated by * in the section on
New Titles above

Name Changes:}

Auto Trader.co.za	-	previously Auto Trader
ZiGZAG	-	previously zigzag surfing magazine
Privé	-	previously Privé Sun International

^{Changed Frequency:}

Saltwater girl magazine	-	^{monthly, previously alternate monthly}
WegSleep	-	^{monthly, previously alternate monthly}
SoccerLife FourFourTwo	-	alternate monthly, previously monthly
YOUR PREGNANCY	-	alternate monthly, previously monthly
SUTRA	-	^{alternately monthly, previous quarterly}

^{Newspaper Supplements:}^{Newspaper supplements are no longer regionalised. All
supplements are shown nationally.

Daily Newspaper supplements

New Supplements:}

Business Day	Monthly	:	^Wanted
Cape Argus	Weekly	:	^Workplace
The Citizen	Weekly	:	^CitiStriker
			^{Hammer & Gavel}

^{Deleted Supplements:}

^{Cape Argus}	Weekly	:	^Football
			^Jobshop
^{Daily News}	Weekly	:	^Football
^DFA	Weekly	:	^Football
^{Pretoria News}	Weekly	:	^Football
^{The Star}	Weekly	:	^Football
^{The Times}	Weekly	:	^{The New York Times}

^{Changed Frequency:}

Isolezwe : Ezomnotho

monthly, previously fortnightly

^{Weekly Newspaper Supplements

New Supplements:}

Rapport	Weekly	:	^Weekliks
Sunday Times	Weekly	:	^Sport
Sunday World	Weekly	:	^Lifestyle
The Weekender	Monthly	:	^Wanted
Weekend Argus (Sat)	Weekly	:	^Workplace
Weekend Argus (Sun)	Weekly	:	^Workplace

^{Deleted Supplements:}

UmAfrika

Monthly

Ezezimoto

1.2 Electronic Media

Television

All questions related to television equipment have been re-viewed and a number of changes were made.

Two new stand-alone questions were added. One to establish whether or not the respondent’s household is able to receive the M-Net channel 24 hours a day, and a second to establish whether or not the household currently receives any DStv Satellite channels.

The two questions about Pay-TV Services and Decoders in general, have been replaced by three questions about DStv Services and DStv Decoders, specifically.

The DStv satellite subscription options and their definitions changed as follows:

· DStv Premium (Full Service) replaced Full DStv service i.e. the premium bouquet.

In the description of this service, the cost was updated to R499 per month (previously stated as R450-R550 per month).

· DStv Compact replaced DStv Compact Service. The description has been updated as offering 34 channels at a cost of R219 per month (previously 27 channels for R200 per month).

· DStv Select replaced Vodacom DStv Select. This service has been updated as offering 24 channels at a cost of R148 per month (previously 23 channels for R140 per month).

· DStv Easy View now offers 14 channels for R20 per month (previously 16 channels for R210 per year).

A new separate question was added to establish which, if any, of the DStv cultural bouquets the respondent has in his/her household i.e. DStv North Indian Bouquet, DStv South Indian Bouquet and DStv Portuguesa Bouquet.

The question on DStv decoders in the household, emphasises that it must be currently actively in use. The following changes were made to the DStv Decoder options and their definitions:

· The first option remained the Standard Decoder which is a single view decoder.

· The PVR (Standard PVR Decoder) was previously described as the DStv PVR (Personal Video Recorder) decoder. The definition remained unchanged.

· A new decoder option and its description has been added i.e. HD PVR (High Definition PVR Decoder) (that is able to record 150 hours of standard programming or 50 hours of high definition TV. This is a single view decoder and allows you to pause live TV).

· The term XtraView was removed from the DStv DUAL-VIEW decoder option.

An extra question was added to establish the means by which the M-Net channel is received. The answer options are: “via a DStv decoder, that is, via a satellite dish”, “via a separate M-Net decoder in your home, that is, not via DStv” and “receive M-Net communally with the rest of your complex/block of flats”.

An additional 3 new questions were included to establish:

· whether the “DStv on Demand” service has been used in the past 4 weeks by owners of PVR and HD PVR decoders

· if the household is able to receive different DStv channels on 2 or more TV sets at the same time

· any other decoders, apart from DStv and M-Net, currently actively in use in the household

The definition of what is meant by television viewing has been expanded to ensure that both viewing at home and at other places are included.

Due to respondent confusion, it was decided to do away with recording TV stations/channels viewed according to the various platforms on which you can receive them. The list of TV stations/channels shown to respondents, include most of the available stations/channels in South Africa regardless of the method/equipment through which they receive it.

There are two separate questions on TV station/channel viewing in the past 4 weeks:

The first question establishes which channels or stations have been personally watched in the past 4 weeks from a reduced list of 8 options on one screen. The options are: all SABC channels, e-tv, an option for “Any DStv”, M-Net (Main channel), M-Net Community Services Network (CSN) and an option for “Other TV”. For respondents who indicated viewing “Any DStv” or “Other TV”, a second question is asked. This question is an expanded list that establishes which channel(s) or station(s) have been personally watched in the past 4 weeks, but incorporates all terrestrial (community TV included) plus all individual DStv channels and M-Net channels.

The following changes were made to the list of TV stations/channels:

New Stations/Channels:

B4U
Bay TV
Bloomberg Television
BVN TV
CBeebies
CCTV4
CCTV9
Deukom
Deutsche Welle
ERT Sat
FIN24
Islam Channel
KooWee
Mindset Learn
M-Net HD
NDTV 247
News24
Parliamentary Service
RAI International
Rhema Network
RTPI
Russia Today
Saffron TV
SET Asia
SET Max
SIC International
Sun TV
SuperSport 4 (Local Soccer)
Tshwane TV
TV Globo
TV5 Monde Afrique
Vuzu

^{Deleted Channels:}

DStv Guide
Go
K-All day

^{Name Changes:}

SuperSport 3’s description changed to “(International Soccer”)

The Weather Channel is now listed as Weather24.

^{In the question which enquires about where TV was
viewed yesterday, “At Work” has been added to the list of places.

Radio

The list of radio stations has been updated according to the new 2009B
radio diary.
(See 3. RADIO DIARY below)

2. PRODUCTS/SERVICES

2.1 Outdoor

In the question on the number of kilometres travelled in
the vehicle most used, the wording has been expanded to explain that the
“vehicle mostly travelled in” could be a minibus taxi, taxi, bus, train or
other private transport.

2.2 Financial Services

In the list of insurance companies, Stanlib has been added to Liberty.

3. RADIO

3.1 Commercial Radio Stations}

^{Gagasi 99.5FM}

^{(previously Gagasi
99.5 FM)}

^{3.2 Community Radio Stations}^Gauteng:

^{Arrow Line Chinese Radio Station}	^{[previously Chinese Community Radio of South} Africa (CCRSA)]
^{HELLENIC RADIO (THE NEW PAN-HELLENIC VOICE)}	^{[previously Hellenic Radio (The New Pan-Hellenic} Voice)]
^{Rainbow FM 90.7}	^{(previously Rainbow Fm 90.7)}

^Mpumalanga:

^{Kanyamazane Community Radio}	^(new)
^{Ligwa Community Radio}	^(new)
^{ALPHA 97.8 FM}	^{(previously Radio ALPHA 97.8 FM)}

^{Free State:}^{No Changes

Limpopo:}

^{Thabazimbi Radio station}	^(new)
^{Botlokwa Community Radio Station 89.3FM}	^{(previously BOTLOKWA} COMMUNITY RADIO STATION)
^{Greater Lebowakgomo Community Radio} (GLFM 89.8 MHz)	^{[previously Greater Lebowakgomo} Community Radio (GLFM 89.8MHz)]
^{MAKHADO FM 107.3}	^{(previously MAKHADO FM 107.3 FM)}
^{Moletsi Community Radio Station}	^{(previously Moletsi Community Radio Station / Moletsi FM)}
Thaba Stereo 104.9 FM	[previously Thaba Stereo 104.9 FM (Radio Bushveld)]

^{North West:}

^{Bosveld Stereo}	^(new)
^{Mafikeng Community Radio 96.7}	^(new)
^{Letlhabile Community Radio}	^{(previously LETLHABILE COMMUNITY} RADIO 99.5 FM)

^{KwaZulu-Natal:}

^{Shine Community Radio}	^(new)
^{GNCR 93.6fm}	^{[previously GNCR 93.6 FM (Good News} Community Radio)]
^{Inanda 88.4 fm}	^{(previously INANDA FM 88.4)}

^{Western Cape:}^{No changes.

Northern Cape:}

^{Ulwazi FM}

^{(previously ULWAZI FM
88.9)}

^{Eastern Cape:}

^{Kowie FM}	^(new)
^{Lukhanji Community Radio}	^(new)
^{Mdantsane FM}	^(new)
^{Alfred Nzo Community Radio 98.3/93.8 fm}	^{(previously Alfred Nzo Community Radio)}
^{Inkonjani FM}	^{(previously Inkonjane FM)}
^{Rhodes Music Radio (RMR 89.7FM)}	^{(previously Rhodes Music Radio (RMR-89.7Fm)}

^{4. PRODUCT RESEARCH AND ACTIVITIES

There were no changes to the Product Questionnaire.
The following list incorporates all the product categories for 2009B.}

	^TOTALS:
	^{Categories: 113}
^{Question Order:}	^{Brands: 1480}
Products:	Comments:	^{Product Usage / Purchase:}
^Cigarettes		^{Smoked Yesterday}
^{Coffee - Instant}		^{Drank Yesterday}
^{Coffee - Ground}		^{Drank Yesterday}
^{Tea (not Rooibos)}		^{Drank yesterday}
^{Rooibos tea}		^{Drank yesterday}
^{Hand-held ice creams}		^{Eaten past 7 days}
^{Chocolate bars/ Candy-coated chocolate}		^{Eaten past 7 days}
^{Chocolate slabs}		^{Eaten past 7 days}
^{Chewing Gum/ Bubble Gum}		^{Eaten past 7 days}
^Sweets		^{Eaten past 7 days}
^{Yoghurt / Drinking yoghurt}		^{Eaten past 7 days}
^{Potato chips or similar savoury snacks}		^{Eaten past 7 days}
^{Fresh milk}		^{Used past 7 days}
^{Mayonnaise / Salad cream}		^{Used past 7 days}
^{Bath bubbles / oils / salts}		^{Used past 7 days}
^{Shower gel / body wash}		^{Used past 7 days}
^{Shaving cream}		^{Used past 7 days}
^{Acne preparations}		^{Used past 7 days}
^{Anti-dandruff shampoo}		^{Used past 7 days}
^{Hair Shampoo (excl. Anti-dandruff)}		^{Used past 7 days}
^{Hair conditioner}		^{Used past 7 days}
^{Hair styling products}		^{Used past 7 days}
^{Hand / Body cream}		^{Used past 7 days}
^{Facial products}		^{Used past 7 days}
^{Aerosol deodorant / Anti-perspirant}		^{Used past 7 days}
^{Non-aerosol deodorant / Anti-perspirant}		^{Used past 7 days}
^{Fruit juice}		^{Consumed past 7 days}
^{Fizzy drinks - diet}		^{Consumed past 7 days}
^{Fizzy drinks}		^{Consumed past 7 days}
^{Sports drinks}		^{Consumed past 7 days}
^{Energy / Stimulant drinks}		^{Consumed past 7 days}
^{Flavoured Alcoholic beverages}		^{Consumed past 7 days}
^Liqueur		^{Consumed past 7 days}
^Beer		^{Consumed past 7 days}
^{Sorghum beer}		^{Consumed past 7 days}
^{Wine - Boxes / Jugs}		^{Consumed past 7 days}
^{Wine - Bottles}		^{Consumed past 7 days}
^{Sparkling wine}		^{Consumed past 7 days}
^{Fortified wine}		^{Consumed past 7 days}
^Brandy		^{Consumed past 7 days}
^{White spirits}		^{Consumed past 7 days}
^Rum		^{Consumed past 7 days}
^Whisky		^{Consumed past 7 days}
^{Other spirits}		^{Consumed past 7 days}
^{Instant Pasta}		^{Used past 4 weeks}
^{Iced Tea}		^{Consumed past 4 weeks}
^{Condensed / Evaporated milk}		^{Used past 4 weeks}
^{Razor blades / Disposable razors}		^{Used past 4 weeks}
^{Indigestion remedies / Antacids}		^{Taken past 4 weeks}
^Laxatives		^{Taken past 4 weeks}
^{Throat / sinus remedies}		^{Taken past 4 weeks}
^{Flu remedies}		^{Taken past 4 weeks}
^{Headache pills / powders / capsules}		^{Taken past 4 weeks}
^{Hair colourants}		^{Used past 6 months}
^{Mineral water}		^{Bought past 7 days}
^{Milk powder}		^{Bought past 7 days}
^Bread		^{Bought past 7 days}
^{Wet cat food (tinned / pouched)}		^{Bought past 7 days}
^{Dry cat food}		^{Bought past 7 days}
^{Wet dog food (tinned / pouched)}		^{Bought past 7 days}
^{Dry dog food}		^{Bought past 7 days}
^{Vitamins/ Supplements}		^{Bought past 4 weeks}
^{Slimming pills / powder / liquid}		^{Bought past 4 weeks}
^{Baby food}		^{Bought past 4 weeks}
^{Infant cereal/ Baby porridge}		^{Bought past 4 weeks}
^{Infant formulae}		^{Bought past 4 weeks}
^{Disposable nappies}		^{Bought past 4 weeks}
^{Toilet cleaners (bottles / cans)}		^{Bought past 4 weeks}
^{Toilet cleaners (blocks) / Liquid Refills}		^{Bought past 4 weeks}
^{Toilet Paper}		^{Bought past 4 weeks}
^{Liquid household cleaners}		^{Bought past 4 weeks}
^Antiseptics		^{Bought past 4 weeks}
^{Air freshener}		^{Bought past 4 weeks}
^{Dishwashing liquid / powder / tablets}		^{Bought past 4 weeks}
^Spreads		^{Bought past 4 weeks}
^{Chocolates assorted}		^{Bought past 4 weeks}
^Creamers		^{Bought past 4 weeks}
^{White sugar}		^{Bought past 4 weeks}
^{Brown Sugar}		^{Bought past 4 weeks}
^{Instant meals}		^{Bought past 4 weeks}
^Soup		^{Bought past 4 weeks}
^Pasta		^{Bought past 4 weeks}
^{Fresh / Frozen Chickens}		^{Bought past 4 weeks}
^{Frozen vegetables}		^{Bought past 4 weeks}
^{Frozen potatoes/ chips/ wedges}		^{Bought past 4 weeks}
^{Canned fish}		^{Bought past 4 weeks}
^{Ice cream tubs}		^{Bought past 4 weeks}
^{Savoury biscuits}		^{Bought past 4 weeks}
^{Biscuits (not rusks or savoury biscuits)}		^{Bought past 4 weeks}
^{Ready-to-eat cereals}		^{Bought past 4 weeks}
^{Porridge that you cook}		^{Bought past 4 weeks}
^{Margarine / butter - brick}		^{Bought past 4 weeks}
^{Margarine / butter - tub}		^{Bought past 4 weeks}
^{Cheese (types)}		^{Bought past 4 weeks}
^{Long-life milk}		^{Bought past 4 weeks}
^{Flavoured milk (hot/cold)}		^{Bought past 4 weeks}
^{Mealie meal}		^{Bought past 4 weeks}
^Rice		^{Bought past 4 weeks}
^{Toilet soap}		^{Bought past 4 weeks}
^Toothpaste		^{Bought past 4 weeks}
^{Facial Tissues}		^{Bought past 4 weeks}
^{Washing powder}		^{Bought past 4 weeks}
^{Fabric softener}		^{Bought past 4 weeks}
^Batteries		^{Bought past 4 weeks}
^{Insecticides/ Repellants}		^{Bought past 4 weeks}
^{Household Polish}		^{Bought past 4 weeks}
^{Sanitary pads}		^{Bought past 4 weeks}
^Tampons		^{Bought past 4 weeks}
^{Cosmetics/ Make-up}		^{Bought past 4 weeks}
^{Herb / Spice bottles/ boxes}		^{Bought past 6 months}
^Toothbrushes		^{Bought past 6 months}
^{Healing Ointment/ Sprays}		^{Bought past 6 months}
^{Household Paint}		^{Bought past 6 months}
^{Spoons of sugar}		^{Used Yesterday}