CHANGES INCORPORATED INTO THE AMPS 2007 QUESTIONNAIRE

CHANGES INCORPORATED INTO THE AMPS 2009A QUESTIONNAIRE

For the 2009 surveys, three major changes occurred:

1. The methodological change from single-screen CAPI to DS-CAPI (double-screen CAPI). Paper showcards and shufflecards have been replaced with electronic prompt screens shown to respondents on a separate laptop. 9 colour mastheads are shown per screen, newspapers separately to magazines.

2. The AMPS^® universe is now defined as adult males and females aged 15 years or older.

Previously, the universe included adults aged 16 years or older.

3. Two National waves to be done.

Following is a summary of the changes to the contents as agreed upon in the compilation of AMPS^®, RAMS^® and the Products & Activities questionnaires.

1. MEDIA

1.1 Print

New Titles:

avokado (combined with avocado)	-	alternate monthly magazine
BigNews	-	monthly newspaper
Light	-	monthly magazine
noseweek	-	monthly magazine
SARIE Kos	-	quarterly magazine
SOUTH AFRICAN HUNTER/SUID- AFRIKAANSE JAGTER	-	monthly magazine
SUTRA	-	quarterly magazine

Deleted Titles:

blunt MAGAZINE	-	monthly magazine
Insig	-	monthly magazine
Mense	-	weekly magazine
Cape Son	-	daily newspaper
MAVERICK	-	monthly magazine
mooiloop	-	monthly magazine
Your Child	-	alternate monthly magazine

Combined Titles:

SA GARDEN/TUiN PALEIS

monthly magazine

Changed Frequency:

TASTE (Woolworths)	-	from alternate monthly to monthly
VISI	-	from quarterly to alternate monthly
WegSleep	-	from quarterly to alternate monthly

Newspaper Supplements

Daily Newspaper supplements

Mastheads for supplements are now shown in colour.

New Supplements:

Cape Argus	Monthly	:	Verve magazine
Daily News	Monthly	:	Verve magazine
Pretoria News	Monthly	:	Verve magazine
The Star	Monthly	:	Verve magazine

Deleted Supplements:

Business Day	Weekly	:	Appointments
	Monthly	:	The Golfer
	Monthly	:	Wanted

Weekly Newspaper Supplements

New Supplements:

Rapport

Weekly

Lééf in Gauteng

Deleted Supplements:

City Press	Weekly	:	City Drive
Rapport	Weekly	:	Gauteng
Sunday Sun	Weekly	:	Sun Careers

1.2 Electronic Media

Television

The following changes were made to the Pay-TV services question:

· The cost of the full DStv service i.e. the premium bouquet subscription is now R450-R550 per month. The cost was previously R400-R500 per month.

· Vodacom DStv Select bouquet now offers +/- 23 channels; previously there was an offering of

+/- 16 channels.

· (Magic World) has been deleted from the DStv Easy View option.

The following changes were made to the question on Decoders:

· It is emphasized that with the DStv PVR decoder, a third channel can be recorded at the same time that two different DStv channels on two different TV sets are viewed.

· DStv DUAL-VIEW decoder is now described as DStv DUAL-VIEW/XtraView. XtraView is an enhanced Dual-View offering.

· The phrase “requiring a satellite dish” has been added to the “Other free-to-air decoder” option.

The question on DStv interactive channels has been removed.

The questions on TV channels or stations viewed in the past 4 weeks, past 7 days and yesterday were expanded to include 4 sub-questions to ensure that respondents understand the different prompt screens for the various TV channels. The sub-questions are on:

· DStv channels viewed (2 screens)

· Free-to-air satellite channels viewed, for example Vivid

· TV stations/channels viewed without a satellite dish

· Any other TV channels viewed (not covered in the first 3 sub-questions)

The following changes were made to the list of DStv channels:

New Channels:

Africa Magic Plus

Al Jazeera

Animal Planet

Animax

Audio Channels (any)

BBC Knowledge

Botswana TV

Disney Channel

DStv Guide

ESPN Classic

Euro News

Fashion TV

Games Channel

Magic World

MTV

MTV Base

Nat Geo Wild

Nickelodeon

One Gospel

Sony Entertainment

TBN

TCM (Turner Classic Movies)

TellyTrack

Trace TV

Travel Channel

VH1

Weather Channel

Deleted Channels:

SABC Africa

Name Changes:

BBC Entertainment	-	previously BBC Prime
BBC Lifestyle	-	previously BBC Food
BBC World News	-	previously BBC World

The three questions for TV channels or stations viewed yesterday (Monday – Friday), last Saturday and last Sunday have been replaced with a single “yesterday” question irrespective of what day “yesterday” refers to.

A new question has been added to establish where TV was viewed “yesterday”.

Radio

The list of radio stations has been updated to reflect that of the Radio Diary (See Section 3).

2. PRODUCTS/SERVICES

2.1 Internet

A new Internet activity has been included, namely “Social networking e.g. using MySpace, Facebook, LinkedIn, Windows Live Spaces, You Tube, etc”.

The options for type of Internet connection at home have been revised.

2.2 Cellphones

HTC has been included on the list of makes of cellphones.

2.3 Financial Services

In the list of financial services, micro loan and other personal loan have been combined into one, now listed as “Personal loan”.

Teba Bank, American Express and Diners Club have been added to the list of financial institutions.

Old Mutual Bank and Pick ‘n Pay Go Banking have been deleted from the list. Rand Merchant Bank is known as RMB Private Bank.

The two questions on brand of credit card(s) and debit/cheque card(s) held have been deleted.

Ownership of short term insurance has been moved out of the list of policies and investment plans and is now a stand-alone question.

SA Eagle is now known as Zurich, and has been reflected as such.

2.4. Furniture & Appliances

Sheet Street has been added to the list of stores, and Dion has had a name change to Dion Wired.

2.5 Food & Groceries

Sasol Delight has been added to the list of stores.

2.6 Clothing & Shoes

Mr Price Sport has been added to the list of stores.

2.7 Durables

Air conditioner (excluding fans) has been added to the list of durables.

In the list of stores, Dion has been changed to Dion Wired.

2.8 Personal Data

The age categories have been expanded to include a category for 15 year olds.

Household and personal income categories have been revised. The lower income groups have been collapsed to R1-R499, and the highest expanded to R50 000+.

Questions on household and personal income now ask respondents to include government grants as a source of income.

Respondents are asked to include gardeners, in the number of domestic workers or household helpers working for the household.

3. RADIO Jan-Jun 2009 (Compared to Radio Jul-Dec 2008)

The universe for RAMS^® 2009A, as for AMPS^®, has been changed to all adult males and females in the household aged 15 years or older. Diary flooding has been expanded to the small town/village and rural component of the RAMS^® sample.

3.1 Commercial Radio Stations

Gagasi 99.5 FM (previously GAGASI 99.5)

Lesedi FM (previously LESEDI FM)

Motsweding (previously MOTSWEDING)

RMFM (previously RM.fm)

THOBELA FM (previously Thobela FM)

3.2 Community Radio Stations

Mpumalanga:

Radio Kragbron 93.1FM Stereo (previously Radio Kragbron 96.0 & 93.1 FM Stereo)

Limpopo:

PHALABORWA COMMUNITY (previously Phalaborwa Community Radio)

RADIO STATION

Thaba Stereo 104.9 FM (previously Radio Bushveld)

Tubatse Progressive Community Radio (previously Tubatse Community Radio Station 93.4 FM)

UNIVEN COMMUNITY RADIO 99.8 FM (previously UNIVEN COMMUNITY RADIO)

Gauteng:

Impact Radio (previously Impact Radio 103 FM)

Jozi FM (previously JOZI FM)

MID CITIES RADIO (previously Mid Cities Radio)

Radio Midrand 93.8 FM (previously Radio Midrand 102.3FM)

RADIO PRETORIA (previously Radio Pretoria)

Rainbow Fm 90.7 (previously RAINBOW FM 90.7)

Ufm (UNISA Radio) 98.9Fm (new)

Free State:

Mosupatsela FM Stereo (previously Mosupatsela FM STEREO)

MOTHEO FM (previously Motheo FM)

OVERVAAL STEREO (previously Overvaal Stereo 96.1 fm)

North West:

Lichvaal Stereo - 92.6fm (previously Radio Lichtenburg)

Radio Mafisa 93.4 FM (previously Radio Mafisa 93.4 Fm)

STAR FM 102.9 MHZ (previously Star FM)

Western Cape:

FRANSCHHOEK FM 87.6 (previously FRANSCHHOEK FM)

Radio CCFM 107.5 (previously Radio CCFm)

Northern Cape:

RADIO KABOESNA 98 FM (previously Radio Kaboesna)

RADIO ORANIA (previously Radio Orania)

ULWAZI FM 88.9 (previously Ulwazi FM)

Eastern Cape:

Alfred Nzo Community Radio (previously ALFRED NZO COMMUNITY RADIO 93.8- 98.3 FM)

Bayfm 107.9 (previously BayFm 107.9)

Link FM 97.1 (previously LINK FM 97.1)

Nkqubela Community Radio Station (previously Nkqubela Community Radio)

Takalani Community Radio (TCR fm) [previously Takalani Community Radio (TCR fm)] 98.2 Mhz

Unitra Community Radio (UCR-FM) (previously UNITRA COMMUNITY RADIO)

KwaZulu-Natal:

Newcastle Community Radio (previously Newcastle Community Radio 103.7 FM)

Ubuhlebeshowe Community Radio [previously Ubuhlebeshowe community radio (Zululand Fm) 97.0 (Zululand Fm) 97.0]

Vibe fm (previously Vibe FM 94.7)

4. PRODUCT RESEARCH AND ACTIVITIES QUESTIONNAIRE

4.1 THE BRANDED PRODUCT CATEGORY SECTION:

An additional four categories have been added to the Product Section. These are:

· Chewing Gum/Bubble Gum (consume – past 7 days)

· White Sugar (purchase – past 4 weeks)

· Brown Sugar (purchase – past 4 weeks)

· Canned Fish (purchase – past 4 weeks)

· Facial Tissues (purchase – past 4 weeks)

The previous Sugar category was sub-divided into the two new sugar categories mentioned above.

For the Toilet Blocks/Liquid Refills category, an explanation of what is meant by liquid refills has been provided.

4.2 INTERESTS AND ACTIVITIES SECTION

Two new activities have been added:

· Other arts and crafts e.g. beading, pottery, painting, mosaic, etc.

· Read a free magazine delivered to your home/collected from a shopping centre, school or taxi rank.

The activity “Attend a religious gathering” has been extended with: (excluding funerals)

Indian Music has been added to the genres of music interest.

Little Caesar’s has been deleted from the list of Fast Food Outlets.

4.3 ATTITUDES

A total of 16 new statements have been added to this section as follows:

Agreement:

· One should follow what is happening with regard to sport

· People from other countries should be welcomed in South Africa as they bring knowledge and skills that the country needs

· Shopping is a pleasure

· Women should occupy senior positions in government and at work

· People should eat more fruit and vegetables

· Children should be taught in their home language

Applicability:

· If a company sponsors a sport I am interested in, I will be more likely to buy its products

· I like to go to sporting events

· I am resentful that people come to South Africa and take away jobs and houses that should be kept for South African citizens

Similarity

· People who think work should be just a way to earn money

· Those who are in favour of stopping people from other African countries coming to South Africa

· People who make an effort to save electricity and water

· People who do not litter

· People who enjoy participating in sport

Truth

· I know a lot of people in my community

· It is foreigners who are mainly responsible for the high level of crime in South Africa

Two atttitude statements have been deleted:

· Shopping is no longer a pleasure (Agreement)

· The old world is out of touch with today (Truth)

4.4 WEBSITE SECTION

An introduction has been added with an indication that the Internet can be accessed using a computer or a cellular phone.

“Educational Institutions” has been added to the list of Website types.

An example has been added with an explanation of how the Website questions should be completed.

All the questions on which Websites have been visited in the past 12 months include the prompt "using the Internet”.

In the list of general Websites visited, 5 additional Websites have been included:

· My Space

· Facebook

· LinkedIn

· Windows Live Spaces

· You Tube

SAARF Products & Activities Questionnaire – 2009A

Question Order	TOTALS:
	Categories: 113
	Brands: 1480

Products:	Comments:	Product Usage / Purchase:
Cigarettes		Smoked Yesterday
Coffee - Instant		Drank Yesterday
Coffee - Ground		Drank Yesterday
Tea (not Rooibos)		Drank yesterday
Rooibos tea		Drank yesterday
Hand-held ice creams	Amended brand list	Eaten past 7 days
Chocolate bars/ Candy-coated chocolate		Eaten past 7 days
Chocolate slabs		Eaten past 7 days
Chewing Gum/ Bubble Gum	New	Eaten past 7 days
Sweets	Amended brand list	Eaten past 7 days
Yoghurt / Drinking yoghurt		Eaten past 7 days
Potato chips or similar savoury snacks		Eaten past 7 days
Fresh milk		Used past 7 days
Mayonnaise / Salad cream		Used past 7 days
Bath bubbles / oils / salts		Used past 7 days
Shower gel / body wash		Used past 7 days
Shaving cream	Amended brand list	Used past 7 days
Acne preparations	Amended brand list	Used past 7 days
Anti-dandruff shampoo		Used past 7 days
Hair Shampoo (excl. Anti-dandruff)		Used past 7 days
Hair conditioner		Used past 7 days
Hair styling products		Used past 7 days
Hand / Body cream	Amended brand list	Used past 7 days
Facial products	Amended brand list	Used past 7 days
Aerosol deodorant / Anti-perspirant		Used past 7 days
Non-aerosol deodorant / Anti-perspirant		Used past 7 days
Fruit juice		Consumed past 7 days
Fizzy drinks - diet	Amended brand list	Consumed past 7 days
Fizzy drinks	Amended brand list	Consumed past 7 days
Sports drinks		Consumed past 7 days
Energy / Stimulant drinks		Consumed past 7 days
Flavoured Alcoholic beverages		Consumed past 7 days
Liqueur		Consumed past 7 days
Beer	Amended brand list	Consumed past 7 days
Sorghum beer		Consumed past 7 days
Wine - Boxes / Jugs		Consumed past 7 days
Wine - Bottles		Consumed past 7 days
Sparkling wine	Amended brand list	Consumed past 7 days
Fortified wine		Consumed past 7 days
Brandy	Amended brand list	Consumed past 7 days
White spirits	Amended brand list	Consumed past 7 days
Rum	Amended brand list	Consumed past 7 days
Whisky	Amended brand list	Consumed past 7 days
Other spirits	Amended brand list	Consumed past 7 days
Instant Pasta		Used past 4 weeks
Iced Tea		Consumed past 4 weeks
Condensed / Evaporated milk		Used past 4 weeks
Razor blades / Disposable razors		Used past 4 weeks
Indigestion remedies / Antacids	Amended brand list	Taken past 4 weeks
Laxatives		Taken past 4 weeks
Throat / sinus remedies		Taken past 4 weeks
Flu remedies	Amended brand list	Taken past 4 weeks
Headache pills / powders / capsules	Amended brand list	Taken past 4 weeks
Hair colourants		Used past 6 months
Mineral water		Bought past 7 days
Milk powder		Bought past 7 days
Bread		Bought past 7 days

SAARF Products & Activities Questionnaire – 2009A (Cont.)

Products:	Comments:	Product Usage / Purchase:
Wet cat food (tinned / pouched)		Bought past 7 days
Dry cat food		Bought past 7 days
Wet dog food (tinned / pouched)		Bought past 7 days
Dry dog food		Bought past 7 days
Vitamins/ Supplements		Bought past 4 weeks
Slimming pills / powder / liquid		Bought past 4 weeks
Baby food		Bought past 4 weeks
Infant cereal/ Baby porridge		Bought past 4 weeks
Infant formulae		Bought past 4 weeks
Disposable nappies		Bought past 4 weeks
Toilet cleaners (bottles / cans)		Bought past 4 weeks
Toilet cleaners (blocks) / Liquid Refills	Expanded explanation of liquid refills	Bought past 4 weeks
Toilet Paper		Bought past 4 weeks
Liquid household cleaners	Amended brand list	Bought past 4 weeks
Antiseptics		Bought past 4 weeks
Air freshener		Bought past 4 weeks
Dishwashing liquid / powder / tablets	Amended brand list	Bought past 4 weeks
Spreads	Amended brand list	Bought past 4 weeks
Chocolates assorted	Amended brand list	Bought past 4 weeks
Creamers		Bought past 4 weeks
White sugar	New (previously Sugar)	Bought past 4 weeks
Brown Sugar	New	Bought past 4 weeks
Instant meals		Bought past 4 weeks
Soup		Bought past 4 weeks
Pasta		Bought past 4 weeks
Fresh / Frozen Chickens		Bought past 4 weeks
Frozen vegetables		Bought past 4 weeks
Frozen potatoes/ chips/ wedges		Bought past 4 weeks
Canned fish	New	Bought past 4 weeks
Ice cream tubs		Bought past 4 weeks
Savoury biscuits	Amended brand list	Bought past 4 weeks
Biscuits (not rusks or savoury biscuits)		Bought past 4 weeks
Ready-to-eat cereals	Amended brand list	Bought past 4 weeks
Porridge that you cook		Bought past 4 weeks
Margarine / butter - brick		Bought past 4 weeks
Margarine / butter - tub		Bought past 4 weeks
Cheese (types)	Cream cheese removed	Bought past 4 weeks
Long-life milk		Bought past 4 weeks
Flavoured milk (hot/cold)		Bought past 4 weeks
Mealie meal		Bought past 4 weeks
Rice	"Tastic plain" replaced "Tastic parboiled (regular)"	Bought past 4 weeks
Toilet soap		Bought past 4 weeks
Toothpaste		Bought past 4 weeks
Facial Tissues	New	Bought past 4 weeks
Washing powder		Bought past 4 weeks
Fabric softener		Bought past 4 weeks
Batteries		Bought past 4 weeks
Insecticides/ Repellants		Bought past 4 weeks
Household Polish	Amended brand list	Bought past 4 weeks
Sanitary pads		Bought past 4 weeks
Tampons		Bought past 4 weeks
Cosmetics/ Make-up	Amended brand list	Bought past 4 weeks
Herb / Spice bottles/ boxes		Bought past 6 months
Toothbrushes		Bought past 6 months
Healing Ointment/ Sprays		Bought past 6 months
Household Paint		Bought past 6 months
Spoons of sugar		Used Yesterday